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Sixty-eight percent of American households play computer or video games, according to new research from the Entertainment Software Association (ESA), which represents US computer and video game publishers. The number of households playing games increased 3% over 2008, illustrating the expanding use of entertainment software across all demographics, said the ESA. Michael Gallagher, ESA CEO,… Continue reading 68% of US households play computer or video games

Deloitte has been appointed as administrator of Setanta after it failed in its bid to secure funding.The Irish broadcaster has entered administration after missing deadlines to pay the Scottish and English Premier Leagues (see Broadcasters to bid for Setanta football rights).Deloitte said that Setanta will cease broadcasting in Great Britain but Setanta Ireland and Setanta… Continue reading Setanta enters administration

MySpace is to cut two thirds of its global workforce and close offices in at least four countries.The social network, which cut 30% of its US staff earlier this month, said its international restructuring plans will see its workforce outside of the US reduced from 450 to 150 staff.The News-Corporation-owned site confirmed plans to “refocus… Continue reading MySpace to slash two-thirds of its workforce

ITV1’s new Real Crime documentary series secured the highest ratings last night with more than 4.2 million peak viewers.Rachel Nickell – Case Closed, which revealed how it took 16 years to convict Robert Napper for the murder of Nickell, who was killed on Wimbledon Common in 1992, pulled in 4.1 million average viewers and a… Continue reading Overnights: Real Crime secures the top spot

The London Evening Standard has signed a deal with the New York Daily News to share editorial content.The Standard, which is 75% owned by Russian oligarch Alexander Lebedev, already has a relationship with Russian newspaper Novaya Gazeta, in which Lebedev has a 39% stake.The title relaunched in May (see Evening Standard relaunches today with promises… Continue reading Evening Standard signs content sharing deal with New York Daily News

UKTV completes its 18-month portfolio rebrand today with the launch of its final channel Good Food.Formerly known as UKTV Food, the channel relaunches following an agreement with BBC Worldwide to license the ‘Good Food’ name.It is UKTV’s tenth and final channel to be relaunched after an 18-month-long overhaul of the broadcaster’s entire portfolio, assisted by… Continue reading UKTV completes portfolio rebrand with launch of Good Food

Twitter is planning to let advertisers target consumers with direct branded messages in a bid to generate new revenue streams.The micro-blogging site will allow brands to automatically reply to users’ questions, such as “What treadmill should I buy?”, with discount vouchers and coupons, as well as e-commerce links, according to reports.A Twitter investor told the… Continue reading Twitter to offer advertisers direct branded messages

Claire Myerscough, commercial business intelligence director at News International, explains how two significant events have increased the value of insight…“With broader and deeper consumer understanding, we can (change human behaviour) more effectively, more reliably, more frequently and in more ways.” Rory Sutherland IPA president, vice chairman, Ogilvy Group UKThe importance of insight and the role… Continue reading Claire Myerscough – The value of insight

The Economist Group has recorded a 26% increase in operating profit to £56 million in the year ending March 31 2009. The group also recorded a 17% increase in revenue, to £ 313 million. Ad revenues in Continental Europe and Middle East and Africa were very strong, it said, with MEA increasing 39%. UK revenues… Continue reading Economist Group records 26% increase in operating profit

Independent News & Media is considering a “deeply discounted” rights issue in order to repay some of its €200 million (£169 million) bond. The owner of the Independent, Independent on Sunday and Belfast Telegraph, said that it will extend the Friday deadline its €200 million bond until 24 July. In a statement to the Irish… Continue reading INM considering “deeply discounted” rights issue