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Ads running on sites with related content are 61% more likely to be recalled than ads running on sites with unrelated content, according to a new study from Condé Nast and McPheters & Company. The US study also found that there were large differences in recall by type of product advertised, while recall of ads… Continue reading Online ads more memorable in context

BBC Two’s all-new Top Gear kicked-off with a bang last night, pulling in an impressive 7.7 million peak viewers.The first episode of the new seven-part series, with Jeremy Clarkson, Richard Hammond and James May, attracted almost 7 million average viewers and a 30.1% audience share during the 8pm to 9pm slot.BBC Two’s new one-off documentary,… Continue reading Overnights: All-new Top Gear is a hit

Last year was a tough twelve months for broadband, according to new Point Topic figures, with the first half of 2008 in particular seeing low growth and low net additions almost across the board. The exceptions were China and Brazil which, in common with their BRIC partners, saw much slower growth later in 2008 than… Continue reading “2008 was a tough year” for broadband

Google is testing commission-only search ads that “feature product specific information directly in the ad”.The search giant has invited advertisers to test the new ad format, which aims to show more product and price information, according to reports.The new ads will include an image to accompany the product, which differs from Google’s current text-only ads.“Through… Continue reading Google tests new commission-only search ads

Setanta has lost the rights to show 46 live Premier League football matches, with rival broadcasters given a deadline of today to lodge bids for the games.Setanta was unable to meet the Friday deadline for a £10 million payment to the Premier League, which was part of £30 million it owed the organisation (see Premier… Continue reading Broadcasters to bid for Setanta football rights

ISBA is set to advise a new consultation on behavioural targeting and online privacy issues led by the Information Commissioner’s Office.The advertiser body plans to guide the ICO on a number of issues from July, including a statutory code of best practice to cover collecting online information, according to reports.The code, which will be known… Continue reading ISBA to advise on online behavioural targeting code

News International has cancelled its £30 million contract with newspaper distributor Dawson Holdings.The newspaper publishing group is the latest company to terminate its deal with Dawson Holdings, forcing the firm to close its magazine and newspaper distribution arm.News International’s multimillion pound-contract is due to be cancelled “almost immediately”, according to Dawson Holdings.Dawson is also expected… Continue reading News International terminates Dawson Holdings contract

Online gadget site Firebox.com is set to launch a pilot digital consumer magazine for its subscribers next week.Genius, which is the first project to be produced by Insider Consultancy’s new digital publishing arm, will be sent out to all of Firebox’s 600,000-strong mailing list.PR and marketing consultancy Insider was founded by Mike Peake and Simeon… Continue reading Gadget site to pilot new digital magazine

Microsoft has continued to increase its position in the US search market following the initial week of new search engine Bing’s debut, according to new comScore data.Microsoft sites saw average daily searcher penetration and share of search result pages in the US continue to climb during the second week of Bing’s introduction, said comScore.Average daily… Continue reading Bing increases market share

Online behavioural targeting company Phorm claims it has enough funds to continue running despite a pre-tax loss of $48 million.The ad firm reported a pre-tax loss of $48 million for the year ending December 31 2008, compared with a pre-tax loss of $32 million in 2007, but says it will continue to trial its controversial… Continue reading Phorm’s pre-tax loss reaches $48m