Independent research from Contented reveals that digital agencies have misjudged the threat posed by customer publishers and the growing trend for “editorialisation of brand” in the digital arena. The research, commissioned by the Association of Publishing Agencies, included in-depth interviews with digital agencies, brands and customer publishers and shows that 10% of customer publishing revenue… Continue reading Digital Agencies Misjudging Customer Publishing Threat
More Uk articles
Sky added 56,000 customers in the first quarter of 2008, taking its total number of subscribers to 8.9 million.The satellite broadcaster, releasing results for its third quarter, said that Sky+ households grew by 262,000, to 3.4 million, while broadband customers were up 229,000 to reach 1,428,000.The company added that it added 43,000 high-definition subscribers, taking… Continue reading Sky Adds 56,000 Customers
Dawn Airey has left ITV with immediate effect to join RTL Group in a senior position that will include becoming chairman of Five.Airey has been at ITV for just eight months (see Dawn Airey Confirmed As ITV Director Of Content), where she has been managing director of the global content division and was recently promoted… Continue reading Dawn Airey Leaves ITV For RTL
Sky added 56,000 customers in the first quarter of 2008, taking its total number of subscribers to 8.9 million. The satellite broadcaster, releasing results for its third quarter, said that Sky+ households grew by 262,000, to 3.4 million, while broadband customers were up 229,000 to reach 1,428,000. The company added that it added 43,000 high-definition… Continue reading Sky Adds 56,000 Customers In Q1
Virgin Media has announced a partnership with the BBC to launch the iPlayer onto its TV platform.Viewers using BBC iPlayer on Virgin Media will be able to watch full screen pictures at full quality on their television set without the need for downloading.As of today, Virgin Media customers will be able to catch up on… Continue reading iPlayer To Launch On Virgin Media
Revenue from mobile media and entertainment (MME) services in the US will more than double during the next five years, according to the latest research from Analysys Mason. US MME services (excluding messaging, and mobile browsing and data charges) generated US$3.1 billion in revenue in 2007, and Analysys Research forecasts that revenue will grow to… Continue reading US Mobile Media Revenues To Double During Next Five Years
David Evans, MediaTel.co.uk business director, looks at the skills needed by researchers and how these can best be provided.Researchers on both the agency and owner side have to be chameleon-like in the wide range of skills they possess. The many stages of a research project mean that media researchers have to be able to innovate,… Continue reading Making Research Count
Taylor Nelson Sofres (TNS) is in talks with Germany’s GfK over a nil-premium merger which would create the world’s second largest market information group by revenue. The merged group would have a combined valuation of over £1.4 billion and would be renamed GfK-TNS. Shareholders of GfK and TNS would each hold 50 percent of the… Continue reading TNS And GfK In Merger Talks
Hitwise, the online intelligence service, has revealed that the top 100 Google internet properties sent over one third of all internet traffic to websites in the UK during March 2008.A custom category consisting of the 100 most visited web properties in the UK that are owned by Google accounted for 36.55% of upstream traffic to… Continue reading Over One Third Of UK Internet Traffic Comes From Google Sites
Nearly half a million DAB digital radios were sold in quarter one 2008 delivering sales growth of 28% year-on-year, according to figures from GfK, the industry’s marketing service.Cumulative sales of DAB radio sets at the end of March stood at 6.94 million.In a tough retail quarter on the High Street, 489,000 DAB sets were sold… Continue reading Nearly Half A Million DAB Radios Sold In Q1
