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Speaking at yesterday’s AOP forum on ‘Maximising Your Relationship With Ad Networks’, Martin Shaw, head of digital at OMD, made an appeal for networks to make it easier for agencies to spend money.He said that last year he had worked with 350 sales points and found this “horribly inefficient”, although he added that he did… Continue reading Ad Networks Need To Make It Easier For Agencies To Spend Money

Yesterday’s AOP forum on ‘Maximising Your Relationship With Ad Networks’ looked at the part networks will play in the future of online advertising.There were several eminent speakers at the event, with Tim Brown, MD of the UK’s second largest ad network, Blue Lithium, arguing that portals have turned to owning networks in order to increase… Continue reading AOP Forum Looks At Ad Networks

Sky has relaunched its PC on-demand download service, Sky Anytime, with a new name, Sky Player.The updated version sees a number of enhancements to the service, including immediate playback of content and added live channels, such as Sky News and Sky Sports.Further improvements include a redesign of the service’s look and feel, updating the site’s… Continue reading Sky Renames Its Catch Up TV Service Sky Player

The first MediaTel Group Forum, in association with YouGov, took place last week and focused upon the consumer magazines sector. The concept of the forum is to follow up some of the topics raised at previous MediaTel Group seminars and provide an overview of some of the key issues facing the industry.Attendees (in alphabetical order):Phil… Continue reading MediaTel Group Forum Takes A Closer Look At Consumer Magazine Sector

eMarketer has revised downward its projections for US social network ad spending, now estimating that advertisers will spend $1.4 billion to place ads on social networks this year, down from the previous projection of $1.6 billion. The poor economy is partly responsible for the revised estimates, particularly for those companies who will cut experimental ad… Continue reading eMarketer Lowers Social networking Adspend Estimate

TNS has rejected a second bid from WPP, which valued the group at just under £1 billion. The TNS board said that it unanimously rejected the improved offer as it substantially undervalued the company. WPP approached TNS with a revised cash and stock bid worth 241.5p per share. At around £996 million, the offer marked… Continue reading TNS Rejects Second Offer From WPP

ITV’s first quarter revenues rose 3% to £492 million, whilst advertising revenues grew 2%. The broadcaster also forecast that it will outperform the UK television advertising market in the first half of 2008, for the first time since 2000. It added that online growth is continuing, with video views up 76% since the start of… Continue reading ITV Reports 3% Revenue Growth

Daily Newspaper MarketBritain’s national daily newspapers reported an overall drop in readership in March, of 3% year on year.Tthe Daily Record showed a very impressive upturn in readers year on year, of around 9%, while the Daily Mail was also up.There were some relatively large declines though, with the Independent down by around 13.5% year… Continue reading NRS National Newspaper Round-Up: March 2008

BT has reported fourth quarter revenues of £5.4 billion, up 2% due to an increase in revenues from new wave services. New wave revenues from broadband and corporate IT contracts were up 9% at £2.3 billion and now make up over 40% of all group revenues. BT saw revenue from its traditional business fall by… Continue reading BT Q4 Revenues Increase

TNS has rejected a second bid from WPP, which values the group at just under £1 billion.The TNS board said that it unanimously rejected the improved offer as it substantially undervalued the company.WPP approached TNS with a revised cash and stock bid worth 241.5p per share.At around £996 million, the offer marked a 5% premium… Continue reading TNS Rejects Second WPP Bid