More Uk articles

Mobile web usage is not only gaining traction in the United States but soon will surpass the UK, according to new data released by Bango. According to Bango data, the top five countries accessing the mobile web via Bango in July 2008 were the UK at 19.35%, the US at 18.88%, India at 10.82%, South… Continue reading US Mobile Web Usage To Overtake UK

Carat has issued revised forecasts for global advertising expenditure in 2008 and 2009. The worldwide prediction for 2008 has been revised downwards by just over a percentage point from 6.0% to 4.9%. 2009 is also very slightly reduced, from 4.9% growth to 4.8%. Year on Year % Growth At Current Prices    2007a 2008e 2009e… Continue reading Carat Revises Down Global Ad Forecast

RTL Group, owner of Five and The X Factor producer Fremantle, has reported a 2.5% drop in operating profits for the first half of the year. The pan-European producer and broadcaster reported a 2.5% year-on-year drop in earnings before interest, tax and amortisation, to €502 million (£398 million). Revenue for the six months to the… Continue reading RTL Reports Fall In Operating Profits

UTV, owner of the ITV Northern Ireland franchise, reported a year on year rise in pre-tax profit of 12%, to £10.4 million in the first half of 2008. The Belfast-based group also reported a revenue rise of 8% in the first half of 2008, with a 4% decline in TV ad income offset by solid… Continue reading UTV Sees Rise In Pre-Tax Profits

Despite the popularity of the 2008 Beijing Olympics in the US, this did not quite translate to huge amounts of video advertising, according to new figures from eMarketer. Based on video stream figures released by NBC, eMarketer estimates video ad spending on the NBCOlympics.com site will reach $5.75 million. That sum represents only 1.1% of… Continue reading New Figures Look At Olympic Online Video Adspend In The US

New figures from the Office of National Statistics show that 16.46 million UK households currently have internet access, representing 65% of households and an increase of 1.23 million households since 2007. Of all UK households, 56% have broadband internet access, an increase from 51% in 2007, while of the UK households with internet access, 86%… Continue reading 16.5m UK Households Have Internet Access

The IPA has launched an online sustainability portal to provide agencies with information on improving their green credentials.The portal has been created following an IPA survey sent to member agencies that revealed that over 90% of respondents would welcome help from the IPA in providing education around environmental issues.The guide aims to inform agency decision… Continue reading IPA Launches Green Information Portal

Five could launch a children’s channel based on its Milkshake pre-school programmes, according to its director of programmes, Ben Gale.Speaking at the MediaGuardian Edinburgh International Television Festival, Gale said Five had begun a feasibility study into launching a digital channel based on the Milkshake brand, although he added that the service would only launch if… Continue reading Five Could Launch Children’s Channel

Dawn Airey is to take up her role as chief executive of Five in October, six months earlier than previously thought.Airey left her role as managing director of ITV’s global content division in April, having been with the broadcaster for just eight months (see Dawn Airey Leaves ITV For RTL).Gerhard Zeiler, chief executive of RTL… Continue reading Dawn Airey To Join Five In October

Iain Dawson, head of insight, Equi=Media, discusses the main points that online marketers should be focusing on in their attempts to improve understanding of consumer behaviour.Search marketing has continued its meteoric rise this year, and will undoubtedly be one of the most powerful marketing tools in 2008. But it’s clear that the search discipline is… Continue reading Searching For The Answers – Why Online Marketers Need To Get Better At Analysing Consumer Behaviour