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Royal Mail is launching a new customer relationship management solution, called ‘Dialogue Mail’, which combines traditional direct mail with digital media.In partnership with dialogue marketing specialists, Vialuna, Dialogue Mail is intended to capitalise on the power of direct mail to drive customers online.Recent Royal Mail research revealed that 55% of consumers prefer to be contacted… Continue reading Royal Mail Launches CRM Service

Facebook is still the most popular social networking site in the UK following a 7.2% rise in unique users from March to April, according to new figures from comScore.The site was up by a massive 288.9% year on year, to 14.35 million UK unique users during April.The average time spent by each user on the… Continue reading Facebook Remains UK’s Most Popular Social Networking Site

Judges have thrown out Sky’s appeal to prevent confidential documents being seen by lawyers for Virgin Media.Virgin Media is in the process of suing Sky for abusing its market dominance in negotiations over channel carriage deals between the two companies.Three judges threw out Sky’s request that there would be restrictions placed on who saw confidential… Continue reading Judges Throw Out Sky Appeal

The market for rich media advertising on mobile will reach $2.79 billion (€1.77 billion) by 2012, with global mobile TV advertising accounting for the lions share at $2.44 billion (€1.55 billion), according to new research from Screen Digest. By 2012 advertising will account for over 20% of mobile TV revenues, but without its own metrics… Continue reading Mobile Rich Media Advertising Will Reach $2.8bn

Saturday saw the FA Cup Final between Portsmouth and Cardiff on BBC One, with the lads from the south coast running out 1-0 winners.A peak of 7.6 million adult viewers – a 52.7% share of the audience – tuned in to the action, with an average of 4.6 million watching all the coverage.Later on Saturday,… Continue reading 7.6m See Portsmouth Lift The FA Cup

Bauer’s Q Radio has named Eddie Piller and Russell Kane as new resident presenters ahead of its launch on 2 June.Piller is due to host a weekly Friday night slot, while Kane is set to head up a weekly Sunday comedy show.Last week the station announced that former XFM and BBC 2 presenter, Samanthi, would… Continue reading Q Radio Announces New Line Up

Microsoft has re-entered talks with Yahoo! about a limited merger just weeks after its takeover bid collapsed as both companies failed to find common ground.Yahoo! turned down Microsoft’s $33-a-share deal, saying it undervalues the company, which they believe is worth $37 a share (see NewsLine).The compromise comes as billionaire investor Carl Icahn – whose fund… Continue reading Microsoft Re-Opens Negotiations With Yahoo!

Starting today for one week, Magic 105.4 is becoming Sex and the City FM to promote the release of the Sex and the City movie.During this week Magic will run a promotional competition, entitled ‘Sex and the City’s Gorgeous Giveaway’, featuring hourly rounds of trivia on the characters, New York, fashion, cocktails and nightlife.From 7am… Continue reading Magic 105.4 In Sex And The City Promotion

Sky has relaunched its PC on-demand download service, Sky Anytime, with a new name, Sky Player.The updated version sees a number of enhancements to the service, including immediate playback of content and added live channels, such as Sky News and Sky Sports.Further improvements include a redesign of the service’s look and feel, updating the site’s… Continue reading Sky Renames Its Catch Up TV Service Sky Player

The first MediaTel Group Forum, in association with YouGov, took place last week and focused upon the consumer magazines sector. The concept of the forum is to follow up some of the topics raised at previous MediaTel Group seminars and provide an overview of some of the key issues facing the industry.Attendees (in alphabetical order):Phil… Continue reading MediaTel Group Forum Takes A Closer Look At Consumer Magazine Sector