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ITV has appointed Chad Wollen, formerly of AOL Europe and Yahoo!, to the new position of director of marketing strategy.Reporting to David Pemsel, group marketing director, Wollen will front the development of the marketing and brand planning strategy.He has the key responsibility of embedding audience understanding into ITV’s marketing planning and brand activity as well… Continue reading ITV Announces New Director of Marketing Strategy

eMarketer has revised downward its projections for US social network ad spending, now estimating that advertisers will spend $1.4 billion to place ads on social networks this year, down from the previous projection of $1.6 billion. The poor economy is partly responsible for the revised estimates, particularly for those companies who will cut experimental ad… Continue reading eMarketer Lowers Social networking Adspend Estimate

New figures from comScore reveal that 14.8 million people in the UK visited a newspaper site in March, viewing a total of 448 million pages of newspaper content over the course of the month.The Sun Online was the most popular online newspaper in the UK, said comScore, attracting 4.3 million visitors in March and accounting… Continue reading 14.8 Million People Visited A Newspaper Site In March

The global market for mobile web 2.0 will be worth $22.4 billion in 2013, up from $5.5 billion currently, according to a new report by Juniper Research. Total global revenues for mobile social networking/user generated content (UGC) will rocket from $1.8 billion in 2008, to $11.2 billion in 2013, accounting for 50% of the market,… Continue reading Mobile Web 2.0 revenues To Reach $22.4bn By 2013

BBC One, ITV1 and Five all saw their weekly viewing shares remain relatively static year on year in April.Other channels saw the largest increase in share for the month, up by around 1.5% year on year.BBC Two and Channel 4 meanwhile, were both down over the same period.All ViewingBBC One remained ahead in all homes,… Continue reading Television Viewing Round-Up – April 2008

The launch of Freesat, the free satellite TV service from the BBC and ITV, saw UK internet traffic to the service’s online homepage increase by 627% between May 3 and May 10, according to online intelligence company Hitwise.UK Internet searches for the term ‘freesat’ increased by 752% over the same period, said Hitwise, making it… Continue reading Freesat Proves Popular With Consumers Online

Richard Eyre has been appointed non-executive director and chairman of mobile advertising firm Rapid Mobile Media.Eyre has more than thirty years experience in the media business, having previously served as chief executive of Capital Radio, chief executive of ITV and CEO and chairman of Pearson Television.He is currently chairman of the Internet Advertising Bureau, GCap… Continue reading Richard Eyre Joins Board Of Mobile Ad Firm

ITV.com has commissioned Made Up Media, a digital publishing company, to create an online magazine to accompany its football Legends series on ITV4.The Legends e-zine will be emailed to 300,000 itv.com subscribers and will include a 12 page digital England scrapbook, with features such as WAGs to Pitches and a take on the traditional football… Continue reading ITV.com To Launch New Digital Magazine

Microsoft has signed deals with EMI and Channel 4 to launch a TV offering on its instant messenger service.The service, called “Messenger TV”, is being rolled out across Europe and will feature “best of Channel 4 clips” and music videos from EMI artists, according to a report on MediaGuardian.co.uk.Messenger TV will also be able to… Continue reading Microsoft Launches TV Service On Instant Messenger

Bauer Advertising has named Derek Hewitt, formerly of News International, as its new radio trading director.Hewitt has 20 years experience in the industry, most recently working as a client development manager on exclusive deals with Mars and Kimberly Clark.He was influential in growing News International’s portfolio of non-spending clients from £2 million to £14 million… Continue reading Bauer Advertising Hires New Radio Trading Director