More Uk articles

BBC Radio 1 DJ Annie Mac is to host a an afternoon show on the station, covering Sara Cox’s slot during her maternity leave.She will be on air Saturdays and Sundays between 1pm and 4pm, with her first weekend shows on 23 and 24 February.In further news, Nick Grimshaw is joining Radio 1 to front… Continue reading Annie Mac Gets Radio 1 Weekend Show

Overseas users of the websites of the BBC, Guardian, Telegraph, Times, and Daily Mail outnumbered the domestic audience, according to a new study from comScore.The Daily Mail had the highest proportion of international visitors, with 69% of its 7.6 million visitors originating from outside the UK.The BBC attracted 59% of its audience internationally, while the… Continue reading 69% Of Daily Mail Website Users Are Overseas

Government plans for a pre-9pm ban on TV junk food advertising have been shelved, and it will instead spend some of the £300 million anti-obesity strategy budget on a campaign highlighting the problem.The Department of Health lost the battle for a pre-watershed ban after a series of discussions with other departments, according to a report… Continue reading Government Backs Down On Junk Food Ads

City Talk 105.9, Emap’s new Liverpool-based speech radio station, will launch on January 28 supported by a major marketing campaign.Using the station’s strapline of ‘The Voice of Liverpool’ as inspiration, the campaign which will be rolled out across Merseyside over the next six months.The six figure campaign was created by Liverpool-based agency Ampersand in conjunction… Continue reading City Talk 105.9 Launches With Major Marketing Campaign

BBC Three controller Danny Cohen has unveiled plans aiming to make the channel, “Britain’s most ambitious multi-platform network – combining television and the web into a single, integrated offering”.Key changes beginning in February include plans to simulcast all programmes on the web, regular slots for user-generated content in prime-time, and the placing of interactive ideas… Continue reading BBC Three Gets Multi-Platform Revamp

Pearson, publisher of the Financial Times, has revealed that it expects record profits for 2007, with good sales growth and margin improvement in its businesses. In its largest business, education, Pearson said that it continued to perform very well competitively and will report its strongest year ever. Pearson said that the FT Group grew strongly… Continue reading Pearson Expects Record 2007 Profits

European mobile search and display revenues will together reach €1.3 billion by 2012, according to a new report from JupiterResearch. The Mobile Advertising in Europe: Achieving Search and Display Revenues in the Long Term report says that beyond SMS marketing, most mobile marketing tactics are still in their infancy and will struggle to meet initial… Continue reading European Mobile Search And Display Revenues To Reach €1.3bn

The US online advertising market is forecast to reach $50.3 billion in revenue by 2011, more than double 2007’s revenue, according to a new report from Yankee Group. The internet accounts for approximately 20% of overall media consumption in the US, said Yankee Group, but advertisers currently invest only 7.5% of their budget online. It… Continue reading US Online Ad Market To Reach $50.3bn In Revenue By 2011

ITV1’s Saturday night line-up was not good enough to beat BBC One in the ratings battle at the weekend, however, the commercial broadcaster fared a lot better on Sunday evening, even though it has now dropped its soaps from the weekend schedule.The Saturday tea-time sci-fi show Primeval, on ITV1 at 7pm, managed to pick up… Continue reading ITV Does Well Without Soaps On Sunday

Advertising expenditure in the UK could grow by as much as 37.9% in real terms by 2019, according to the Long Term Advertising Expenditure Forecast compiled by the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA).The report looks at two possible scenarios for UK adspend, a ‘high option’ and a ‘low… Continue reading UK Adspend Could Grow 38% By 2019