More Uk articles

Freeview will tonight launch its first ever television advertising campaign, with an aim to encouraging more Brits to make the switch to digital TV.The 40″, 30″ and 10″ ads are airing in three TV regions close to digital switchover – Border, Central and Granada – and will run alongside outdoor, online and retail activity.The ads… Continue reading Freeview Launches First Ever TV Ad Campaign

Changing consumer habits in the US, driven by the shift from analogue to digital media, are revolutionising the ad industry, which could spell bad news for agencies, according to a new study by Accenture.According to 70 industry leaders surveyed by Accenture, agencies have the most to lose in the new order, even more than broadcasters.… Continue reading US Study Finds Digital Revolution Could Signal Problems For Agencies

Minority shareholder in Independent News & Media, Denis O’Brien, has renewed his call for the company to sell The Independent newspaper and has demanded the resignation of Sir Anthony O’Reilly as chief executive. O’Brien, an 11% shareholder in the company, first called for the sale of the company’s loss-making title, along with a host of… Continue reading O’Brien Calls For The Sale Of The Independent

Mobile measurement firm M:Metrics has developed a service to record and report on advertisements appearing on mobile websites and devices.Called M:AdTracker, the intelligence offering resembles web-based services like Nielsen AdRelevance and TNS Media Intelligence.M:Metrics has deployed a proprietary data collection technology to monitor ads across 120 properties, including portals, major mobile sites, and a few… Continue reading M:Metrics Develops Service To Record And Report On Mobile Ads

ITV is attempting to deliver Michael Grade’s pledge of more drama programmes following the unveiling of its winter schedule for the broadcaster’s flagship channel.Modern comedies and drama seem to be largely the focus, with a fictional drama called Rock Rivals in which viewers call in and vote for their preferred ending.The programme, from the makers… Continue reading ITV Delivers More Drama For Winter

The UK’s commercial radio industry body, RadioCentre, has revealed that total revenue figures for Q3 2007 have risen to £148,975,023, a year on year increase of 5.4%.National revenue for the quarter saw an increase of 7.7% year on year to £81,565,266, whilst revenues for sales and promotions saw the largest growth rising 8% to a… Continue reading Q3 Commercial Radio Revenues Up Almost 5.5%

Emap has sold its two main pension schemes to insurance company Paternoster, in a deal that removes an important obstacle for the break up of the media giant’s business assets. The deal transfers all financial risks and liabilities to Paternoster and makes Emap’s plans for a sell-off of its consumer magazines, radio and professional publishing… Continue reading Emap Pension Scheme Sale Removes Obstacle For Break Up

Trinity Mirror, publisher of the Daily Mirror, has reported a marginal year on year increase in advertising revenues in the 10 months to the end of October. Group advertising revenues for the period were up 0.1% on a like for like basis, reflecting a decline of 1.5% for the first six months of the year… Continue reading Trinity Mirror Reports Slight Upturn In Ad Revenues

More than 35% of Europeans will spend more on their Christmas shopping online this year than last, according to research from comScore. Britons are set to top the list of nationalities with 43% planning to increase their online spend on last year, compared to 38% for France and 29% for Germany. Meanwhile, one in four… Continue reading Europeans To Boost Their Online Shopping Habits This Christmas

ITV has produced a new entertainment programme made entirely for mobiles, which will be free to viewers via funded sponsorship.The celebrity interview ‘mobisodes’, fronted by former All Saints members Nicole Appleton and Melanie Blatt and two presenters from Channel 4’s T4, Dave Berry and Emma Griffiths, will be called The Hot Desk, with the hosts… Continue reading ITV Reveals Made For Mobile Entertainment Show