More Uk articles

In a joint effort to make changes to the TV industry following the recent phone-in scandals, Channel 4 and Channel Five are producing an Independent Producer Handbook.The broadcasters’ own internal procedures for editorial compliance will be made public for the first time in a bid to promote the best practice for producers.It will be aimed… Continue reading New Handbook To Stamp Out TV Deception

Our event looking at the latest in New Media developments is approaching fast – The Media Playground takes place on June 10 and here are some key reasons for attending each seminar:– MobileFor all involved in digital media to understand further the future opportunities, growth and consumer take-up for this advertising platform.Panellists from Vodafone, Blyk,… Continue reading Media Playground Event Approaching Fast

The Times is launching the first stage of its full colour redesign on Monday, according to a report.Monday’s edition will feature colour-coded sections as the first stage in a process continuing until September, said a report on MediaGuardian.co.uk.Monday will see an expanded times2 features section.Journalists are understood to have been briefed to concentrate on writing… Continue reading Times Redesign Launches Monday

Over two million more people used the internet in Q1 2008 than in the same period last year, according to figures released by BMRB. Growth is up 6.6% across the UK, to 31.6 million people compared to the same period last year. The figure shows online usage is slightly down on Q1 2006-2007.Usage LocationThe comfort… Continue reading Online Usage Round-Up Q1 2008

UK marketers are increasingly turning to social and viral media, according to a new survey carried out by the Online Marketing and Media Show (OMMS). The study reveals that marketers are no longer spending their marketing budgets on traditional banner advertising, making way for the growth in interactive mediums like social media and viral marketing.… Continue reading Marketers Turning To Social Media

Although the IPTV market will continue to gather momentum over the next four years, competition from other video delivery platforms will make it increasingly difficult for service providers to convince consumers to invest in services, according to a new report from Canalys. The report says that established cable, satellite and terrestrial digital TV offerings will… Continue reading IPTV Providers Must Continue To Develop Services

Xfm is set to kick-start a new outdoor marketing campaign in June to promote its ‘All Day Breakfast’ show with Alex Zane.The 24-hour show will broadcast live gigs taking place across London on June 21 from stars such as Paul Weller and Primal Scream.To support the event, a campaign by Superhero – a London-based design… Continue reading Xfm Launches All Day Breakfast Campaign

Britain’s Got Talent topped the TV ratings again last night, beating England v USA on Match of the Day Live.ITV’s third live semi-final of Britain’s Got Talent attracted 8.1 million adult viewers, ahead of BBC One’s Match of Day with only 6.5 million.George Sampson bagged his place in Saturday’s final with his ‘Singing in the… Continue reading Britain Scores Against England

Bauer Advertising and Doritos have teamed up for a new a consumer generated ad promotion.Doritos is investing £2.5 million in the promotion, which uses Bauer’s mobile UGC service Eyevibe, to invite consumers to make and select the next Doritos TV advert.The media campaign marks the first time Doritos has used a mobile WAP platform as… Continue reading Bauer Advertising Announces New Mobile Deal With Doritos

April was a mixed month for the terrestrial stations, with Five and GMTV posting year on year increases, while ITV1 and Channel 4 recorded losses. The best performance came from the breakfast station, which saw its revenues grow by 8.2% to stand at just over £5 million.Revenues for Five went up by 3.3% during April… Continue reading TV Market Round-Up – April 2008