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Xfm has become the first official radio partner to the Orange Rising Star Award at the Orange British Academy Film Awards.As part of the partnership Xfm’s breakfast show presenter Alex Zane has been asked to sit on the panel of jurors, who met on Friday November 23 to cast their final votes for the nominees… Continue reading Xfm Announced As Official Radio Station To Orange Rising Star Award

The Advertising Association has received a letter from the public health minister Dawn Primarolo stating that the government will look to work in partnership with the ad industry over its new obesity strategy.The letter was sent in response to a query from the Advertising Association about the government’s intentions.Primarilo said in the letter: “We welcome… Continue reading Government To Work With Ad Industry On New Obesity Strategy

Retail companies are moving advertising spend from other media to cinema advertising, according to the Cinema Advertising Association.Cinema advertising revenues from the retail sector in January-September are up 80% year on year*, says the CAA, with total cinema advertising spend for all retail companies during the period standing at over £2.5 million.According to the organisation,… Continue reading Retail Companies Moving Ad Spend To Cinema

Despite a much hyped appearance from Posh Spice, aka Victoria Beckham, Ugly Betty recorded a negligible ratings increase on its previous edition on Friday night.The episode, which featured Posh in the demanding role of playing herself, lost out to The Tudors in the battle between BBC Two and Channel 4, with an average adult rating… Continue reading Posh Mildly Spices Up Betty Ratings

Online networking is now firmly established as an essential element in the working lives of UK marketers, according to the latest Marketing Trends Survey, from The Chartered Institute of Marketing (CIM). Over half of marketers taking part in the survey (55%) say that their organisations use business networking regularly, while over a third (37%) claim… Continue reading Marketing Trends Survey Finds Digital Technology Now An Essential Tool

The increasing popularity of casual gaming, combined with a steadily increasing variety of gaming-friendly handsets offering high quality 3D graphics aimed at core gamers, will help to push end-user generated revenues from mobile games to nearly $10bn by 2009, according to a new report by Juniper Research. In total, more than 460m mobile users are… Continue reading Mobile Games Market Predicted To Reach $10bn by 2009

Tiscali is expanding its online video presence with the launch of Real Estate TV on its portal.The deal follows last week’s announcement that sports broadcaster Setanta is to launch a range of internet TV services on the portal (see Tiscali Boosts Online TV Offering With Setanta Deal).Real Estate TV will make broadcast content available on… Continue reading Tiscali Expands TV Service With New Channel

As ex-Apprentice contestant, Katie Hopkins, became the second ‘celeb’ to exit the jungle in I’m a Celebrity… Get Me Out Of Here!, more than 5.9 million adults on average tuned in to ITV1.The results show gave the channel a 30.2% viewing share between 10pm and 10.30pm, whilst the main programme attracted over 5.8 million, or… Continue reading 5.9 Million See Ex-Apprentice Katie Leave The Jungle

Guardian Unlimited has continued to attract more visitors than its competitors, according to the latest figures from ABCe.The Guardian‘s online presence in October rose from September’s already impressive 16.7 million Unique Users* to over 18.4 million. This could be due in part due to the relaunch of its Society, Media and Money sections as well… Continue reading Guardian Continues Online Growth

GCap Media’s chief executive, Ralph Bernard, has announced he is to step down from the role, but will stay with the company as chairman of Classic FM.Bernard, who has been in the business for 25 years and is credited with spurring the development of digital radio, said it was the right time to leave the… Continue reading Ralph Bernard Steps Down As GCap Chief Exec