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Jackie McGarry, head of research at Pearl & Dean, looks at the strength and effectiveness of cinema advertising in encouraging word of mouth recommendations on brands and products…As consumers we all know that if we have a good experience of a brand or company we will usually be happy to recommend that same product or… Continue reading How Cinema Advertising Converts To Word Of Mouth Endorsement

Which? has once again called for a 9pm watershed on foods high in salt, sugar and fat, following research from the consumer watchdog that suggested children were still being exposed to these ads during ‘family’ programming.The research reveals that more than half of the 20 programmes most watched by children under 10 are not covered… Continue reading Which? Renews Call For 9pm Watershed On HFSS Food Ads

Bebo, the social networking website aimed at younger internet users, is to offer content for free from broadcasters such as the BBC following the launch of multiple media channels for the site.The Open Media platform will also feature content from major record labels as well as programmes from the BBC, ITN, Channel 4, BSkyB and… Continue reading Bebo In Major Free Content Launch

Emap has reported that pre-tax profit in the six months to the end of September fell 16% year on year to £80 million while revenues were down 1% on an underlying basis to £386 million. However, Emap executive chairman Alan Cathcart said the company was “on track” to deliver against expectations for the full year.… Continue reading Emap’s Pre-Tax Profits Drop 16%

Average television viewing now stands at almost 3.4 hours a day, with BBC One, BBC Two, Channel 4 and Five all losing viewers in Q3 2007, according to the IPA’s latest viewing report. Terrestrial channels in the UK continue to lose viewers to digital channels as the national analogue switchover becomes a reality, with the… Continue reading Q3 2007 TV Viewing At Almost 3.4 Hours Daily

In the battle of the one-off Sunday dramas, ITV1 managed to outperform BBC One, with Harry Potter star Daniel Radcliffe proving more popular than current timelord David Tennant.My Boy Jack, which told the story of Rudyard Kipling’s son Jack’s WW1 experience and ultimate death, pulled in an impressive 5.5 million viewers on Armistice Night. Viewing… Continue reading Potter Beats Who In Battle For Sunday Ratings

Could it be that many of the new IPTV services are often just the Emperor’s new clothes? Speaking at ASI’s 2007 European TV Symposium in Barcelona last week, convergent media specialist, Graham Lovelace, told over 200 delegates that he was “underwhelmed by most of the new services now available – these are not the future… Continue reading IPTV Services Criticised At ASI Conference

Last week saw Emap take centre stage, with the review of its assets begun in July continuing to hit the headlines.At the start of the week it was reported that the private equity firm Cinven had pulled out of the race for the company’s consumer magazine division, apparently unhappy with the £700m price tag (Full… Continue reading Media In The City: Emap Still On Track To Sell Its Divisions

Jo Hamilton, head of audience measurement at the BBC, told delegates at ASI’s 2007 European TV Symposium in Barcelona, of the BBC’s 360 degrees Pulse survey – an attempt by the corporation “to deliver single source data for this converging world.”Her pragmatic reflection, that, even with the BBC’s resources, “miraculous powers would be needed” to… Continue reading Single Source Data – The Holy Grail?

Speaking at ASI’s 2007 European Radio Symposium in Barcelona, Paul Brown, chairman of the RadioCentre, pointed to a number of key reasons why digital radio was not making the same progress as digital TV.Radio broadcasters have often been disinterested – the digital future was “uncertain, expensive and possibly more competitive,” said Brown. The BBC got… Continue reading RadioCentre Boss Outlines Digital Radio Hurdles