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Five is launching an ad campaign to make audiences aware that Neighbours is switching from BBC One at the start of next month.The show moves to Five on Monday 11 February, and is preceded by a national and regional press ad campaign starting today.It will be heavily supported by T-sides on buses and glossy magazines… Continue reading Five Launches Neighbours Ad Campaign

The music and download company behind Bebo and Last.fm’s music services, 7digital, has secured funding of £4.25 million.The digital media delivery company, based in the UK, has received backing from investors Sutton Place Managers and Balderton Capital.It is understood that 7digital will spend the money on expanding beyond the UK, possibly into the US and… Continue reading 7digital Secures £4.25m Funding

UK Internet traffic to newspaper websites reached its highest level in over two years last week off the back of a number of big news stories, according to the latest figures from Hitwise.For the week ending 26 January 2008, 1.48% of all UK internet visits went to websites in Hitwise’s News and Media – Print… Continue reading UK Internet Traffic To Newspaper Websites Reaches High

The government has ruled that BSkyB must reduce its stake in ITV from 17.9% to below 7.5%. Business secretary John Hutton followed the Competition Commission’s recommendation to reduce the stake, which now leaves Sky until Monday 25 February to lodge an appeal against the decision (see Sky Given More Time To Appeal Against ITV Share… Continue reading Sky Told To Reduce ITV Stake To Below 7.5%

Average monthly unique audience figures for US newspaper websites grew by more than 3.6 million in 2007, a year on year increase of more than 6% over 2006 numbers, according to new research from the Newspaper Association of America (NAA). Monthly unique visitors to US newspaper websites averaged 62.8 million in last year’s fourth quarter,… Continue reading US Online Newspaper Viewership Reaches Record In 2007

Alex North, head of commercial operations UK, AGB Nielsen Media Research, reflects on 2007’s television landscape, and looks at what the future might hold for the industry…How do you grab the attention of time poor, channel-surfing, multi-tasking, ad-skipping audiences? With plasticine rabbits and drumming gorillas apparently.I’m not sure many people saw that coming at the… Continue reading TV In 2007

Sheryl Norman, digital director at Omnicom Media Group, has been confirmed as a panellist for MediaTel Group’s forthcoming ‘Future of Online’ seminar, to be held in early February.Norman will be joining Adam Freeman, commercial director at Guardian News and Media, who was confirmed last week.Chaired by the BBC’s media correspondent, Torin Douglas, with media journalist… Continue reading Omnicom Media Group Digital Director Joins Seminar Panel

ITV1 was the only terrestrial channel to keep its viewing share static year on year in all homes for December, at 18.4%.BBC One retained its top position, with a 22.4% share for the month, despite a drop of 0.8 percentage points year on year.All other terrestrial channels lost share in all homes in the month,… Continue reading Television Viewing Round-Up – December 2007

BBC Worldwide, the commercial arm of the BBC, and social networking site MySpace are launching a partnership to bring new and archived short form BBC content to MySpaceTV.The announcement marks the first global agreement of this type between MySpaceTV and a major broadcaster.Under the partnership, the best BBC video content will be made available online… Continue reading BBC Worldwide In MySpace Content Deal

As the gloomy economic outlook leads to a cut in advertisers’ TV budgets, ITV and Channel 4 could see a combined year on year decline in ad revenue of around £12 million from their flagship networks in the first quarter of the year, according to report on MediaGuardian.co.uk.The biggest declines are forecast to be felt… Continue reading ITV and Channel 4 Could See Q1 08 Ad Revenue Decline Of £12m