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On his first day as chairman of GCap Media, Richard Eyre told a large audience at the RAB’s Radio 3.0 conference in London why he has come back into radio.Eyre did a fine job of treading lightly between this new role and his chairmanship of the IAB, as he emphasised the complimentary natures of radio… Continue reading Eyre Eases Back Into Radio

Virgin Media is to begin carrying advertising on its VoD service and EPG next year.According to reports in the trade press, chief executive of the company’s content division, Malcolm Wall, has said that testing is underway for pre-, mid- and post-roll ads to be placed in the content on the VoD service.Other advertising models are… Continue reading Virgin Media To Carry Advertising On VoD And EPG Services

Interpublic has announced that its third quarter 2007 revenue has reached $1.56bn, compared to $1.45 billion the same period a year ago, whilst its revenue for the first nine months of 2007 was $4.57 billion, compared to $4.31 billion in 2006. Organic revenue increased 5.7% compared to the third quarter of 2006, due to higher… Continue reading Interpublic Announces Q3 Results

The start of October saw ZenithOptimedia forecast that UK television adspend will see modest growth of 0.5% this year, moving towards 2% growth in 2008. It added that it expects UK Radio adspend to grow year on year by 1.7% in 2007, with Newspaper spending expected to fall by 1.8% in 2007, compared with a… Continue reading INSIGHTanalysis: Media Healthcheck – October 2007

Last night’s National Television Awards drew almost 6.5 million adults on average to ITV1 between 8.30pm and 10.30pm, giving the station a viewing share of 30.7%.The glamorous event, which saw cheeky chappies Ant and Dec scoop several of the top prizes, was the most watched programme over the two hours, with Rogue Traders and The… Continue reading TV Awards Attract 6.5 Million To ITV1

The new series of Spooks continued to entice viewers to BBC One, with last night’s episode of the MI5 drama series attracting an average adult audience of almost 5.5 million in the 9pm to 10pm timeslot.The programme, which saw the team discovering that the US manipulated Britain, leading Ros once again on the path to… Continue reading Spooks Continues Its Success

CBS Outdoor is to launch an interactive version of the London Underground Tube map to provide advertisers with a unique planning tool to help identify the different types of consumers that use each of the stations.The new map, titled ‘The People’s Map of London’ www.talk2london.com, has been developed to accompany CBS Outdoor’s GMap system that… Continue reading CBS Outdoor Launches Interactive Tube Map Planning Tool

Emap is to launch a major marketing campaign in the New Year for the launch of its new Liverpool-based talk radio station, City Talk.Integrated marketing agency Ampersand has been appointed to handle the push, which will include outdoor and print advertising. The agency has also designed City Talk’s logo.Emap has met with a number of… Continue reading Launch Of New Emap Radio Station To Be Backed By Major Marketing Campaign

Declining men’s magazine, Arena, has been overhauled and relaunched as a lifestyle magazine for the “urban playboy in his late 20s to mid-30s”.The new-look title, which has seen its circulation slide in recent years amid a generally depressed market, is to be the “authoritative monthly bible that arms its readers with both the sharpest looks… Continue reading Arena Relaunches In Bid To Arrest Declining Sales

ITV1’s schedule is to be relaunched next year, according to executive chairman, Michael Grade, who was speaking at the MediaGuardian Changing Broadcast summit in London today.“We have been planning for a year to relaunch ITV1’s schedule next year,” he said. “We have been desperately trying to keep this a secret, but hopelessly. This is a… Continue reading Michael Grade Reveals Major Schedule Relaunch For ITV1