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CBS Outdoor has conducted a survey, which suggests that buses could be the key to successful outdoor advertising in the future.The survey, of 1,162 consumers, shows that over three-quarters of those saw buses as part of local life, both in urban and more residential communities. Of those surveyed, 63% agree that buses are a less… Continue reading CBS Outdoor Finds Buses Key To Outdoor’s Future

The largest stateside national audience measurement panel ever is to be developed, meaning information can be gathered on total viewing, including live and time-shifted (DVR) viewing of programs and commercials at a second by second interval.DIRECTV Inc. the US’ leading satellite television service provider with more than 16.6 million customers, and TNS Media Research, a… Continue reading Audience Measurement Panel To Provide Important Insights Into Multiplatform Viewing

The Six Nations rugby tournaent, which starts tomorrow, will be the first major sporting event to be shown on BBC iPlayer since its marketing-supported launch in December 2007.The BBC iPlayer is the BBC’s online on-demand service that allows viewers to catch up with the past week’s programmes.Every single match in the championship will be available… Continue reading BBC iPlayer To Show First Major Sporting Event

Future has announced a new partnership with Sky Movies to launch the UK’s first national movie preview event for film fans.Future’s Total Film will partner with Sky Movies to present the inaugural ‘Total Film and Sky Movies Red Carpet Preview’.The Total Film and Sky Movies Red Carpet Preview takes place on Wednesday March 19 at… Continue reading Future And Sky Movies Team Up For Movie Previews

Microsoft has launched a $44.6 billion takeover bid to buy Yahoo!, saying that it is confident of delivering up to $1 billion in cost savings under the terms of the proposed deal.According to a report on TimesOnline, Goldman Sachs is advising Microsoft on the deal.If it were to go through, the deal would be one… Continue reading Microsoft Offers To Buy Yahoo! For $44.6bn

The latest RAJAR figures, for Q4 2007, show that BBC Radio 2 remained the national station with the highest weekly reach, of more than 12.8 million listeners. However, it was down both period on period and year on year, by 1.5% and 3.4% respectively.BBC Radio 1 was up period on period by 1.1% to around… Continue reading BBC Radio 2 Sees Weekly Reach Decline

The latest EMS 2007 Winter Survey shows that the most watched pan-European TV channel was Eurosport, with MTV in second place.The survey, produced by Synovate, records international media consumption among the 39 million highest income earners in Western Europe.The 2007 survey shows that Eurosport had a weekly reach of 31.2%, down from 32.4% in 2006,… Continue reading Eurosport Is Most Watched Channel In Europe

The weekly reach of All Commercial stations declined by around 2% year on year for all demographic groups in Q4 2007, as well as falling over 1.6% period on period.Meanwhile, All BBC’s weekly reach across all demographics was up both year on year and period on period, by 1% and over 0.7% respectively.All BBC now… Continue reading Reach Declines Across All Demographics For Commercial Radio Whilst BBC Reports Upturn

comScore has released its December rankings of the largest and fastest-growing internet properties and site categories in the UK, based on data from the comScore World Metrix audience measurement service.“The Christmas season had a significant impact on the prevailing traffic trends in December,” said Bob Ivins, EVP of European Markets for comScore.“Eight of the top… Continue reading Fastest Growing Internet Properties In December

All BBC radio saw a year on year and period on period upturn in its weekly reach and share of listening for the final quarter of 2007, according to the latest RAJAR listening figures.Reach for All BBC rose to over 33.1 million, a 1% year on year increase, whilst share for Q4 2007 now stands… Continue reading All BBC Records Upturn In Reach And Share Whilst All Commercial Falls