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New research from Valista, a provider of multi-channel merchandising, payments and settlement solutions, reveals that 36% within the mobile industry believe there are significant opportunities in mobile advertising. Valista added that almost one-fourth show optimism for growth in user-generated mobile content and mobile media. The survey also revealed surprising results about the role of convergence… Continue reading Significant Opportunities In Mobile Advertising

Aegis is reportedly in talks to buy a stake in digital media company i-Level.Last October, i-Level appointed corporate finance advisers at Ingenious Media to advise on a strategic review, which could lead to a sale for around £70 million.According to sources quoted by the Daily Telegraph, Aegis has made it through to the second round… Continue reading Aegis Could Buy i-Level Stake

GCap’s ‘indie’ station, Xfm, is to launch a music podcast featuring 30-second clips of 10 new songs before they are available to buy online.Users will be able to download the clips as part of the New Music Rising podcast every Saturday morning.The service follows a deal struck last year between commercial radio and the PPL,… Continue reading Xfm Launches New Podcast

Five’s new series of CSI: Crime Scene Investigation continued to grip viewers last night, with almost 3.4 million adults on average tuning in to the show.The forensic investigative hit gave the channel a 15.2% audience share, narrowly beaten by ITV1’s share of 15.3% for the tawdry Ladette To Lady.Remarkably, 3.4 million adults on average tuned… Continue reading Five’s CSI Continues To Challenge ITV1

The Office of Fair Trading has begun its review of the Contracts Rights Renewal (CRR) mechanism, following a long running debate in the industry over the formula.ITV executive chairman Michael Grade has long requested a review of CRR (see ITV Refers CRR To OFT) – which compensates advertisers when ITV1’s audience share dips – a… Continue reading OFT Review Of CRR To Take ‘About A Year’

Alex North, head of commercial operations UK, AGB Nielsen Media Research, reflects on 2007’s television landscape, and looks at what the future might hold for the industry…How do you grab the attention of time poor, channel-surfing, multi-tasking, ad-skipping audiences? With plasticine rabbits and drumming gorillas apparently.I’m not sure many people saw that coming at the… Continue reading TV In 2007

Sheryl Norman, digital director at Omnicom Media Group, has been confirmed as a panellist for MediaTel Group’s forthcoming ‘Future of Online’ seminar, to be held in early February.Norman will be joining Adam Freeman, commercial director at Guardian News and Media, who was confirmed last week.Chaired by the BBC’s media correspondent, Torin Douglas, with media journalist… Continue reading Omnicom Media Group Digital Director Joins Seminar Panel

ITV1 was the only terrestrial channel to keep its viewing share static year on year in all homes for December, at 18.4%.BBC One retained its top position, with a 22.4% share for the month, despite a drop of 0.8 percentage points year on year.All other terrestrial channels lost share in all homes in the month,… Continue reading Television Viewing Round-Up – December 2007

The government has told BSkyB that it must reduce its stake in ITV from 17.9% to under 7.5%.Business secretary John Hutton accepted the Competition Commission’s recommendation to reduce the stake (see Competition Commission Recommends Sky Sell Down ITV Stake)The ruling gives Sky until Monday 25 February to lodge an appeal against the decision.The satellite broadcaster… Continue reading Sky Told To Reduce ITV Stake To Below 7.5%

Five is launching an ad campaign to make audiences aware that Neighbours is switching from BBC One at the start of next month.The show moves to Five on Monday 11 February, and is preceded by a national and regional press ad campaign starting today.It will be heavily supported by T-sides on buses and glossy magazines… Continue reading Five Launches Neighbours Ad Campaign