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Free high definition broadcasts on the Freeview platform could be available as early as the end of 2009, much earlier than predicted, according to Ofcom’s chief executive, Ed Richards.Speaking at yesterday’s Ofcom Annual Lecture, held by the Westminster Media Forum, Richards said that new technology could allow the Freeview platform to carry substantial amounts of… Continue reading HD For Freeview Sooner Than Planned

The town of Whitehaven in Cumbria today became the first place in the UK to lose its analogue signal as the digital switchover begins.The two-stage process for 25,000 homes in Whitehaven began in the early hours of this morning, when the analogue BBC Two signal was turned off.Four weeks from now, on November 14, the… Continue reading Digital Switchover Begins Today

Dynamic Logic has released new analysis of 32 cross-media campaigns across ten categories, finding that all three media platforms – television, magazines, and online – contribute incrementally to brand metrics, bringing various strengths at different points along the purchase funnel.According to the Dynamic Logic study, TV and online’s contributions were more apparent during the awareness… Continue reading New Research Finds Media Work Best Together In Driving Consumer Purchases

The number of people watching internet TV has increased steadily year on year, suggesting a healthy future for this technology, according to Continental Research’s Autumn 2007 Internet & Convergence Report.In particular, the number of people watching shows they have previously downloaded from the internet has doubled, from 1.3 million in 2006 to 2.4 million in… Continue reading Internet TV Growing Strongly

Yahoo! has reported Q3 pre-tax profits of $151 million (£74.2 million), a decline of 5% year on year, although it said that there are signs of its online advertising business gaining momentum. The company’s revenue from display advertising grew at nearly 20% in the first three months after almost five quarters of decelerating growth. Marketing… Continue reading Yahoo! Reports $151m Pre-Tax Profit

Location-based services (LBS) such as navigation, represented 51% of the $118 million in US revenue that downloadable mobile applications (such as LBS, weather applications, chat/community, and personal organisation tools) generated during Q2 2007, according to new research from Telephia. The report adds that many consumers may not realise the utility of a navigation application on… Continue reading Navigation Is Top Downloadable Mobile Application

IPC TX, the TV weeklies publisher, has unveiled a major qualitative research study providing ongoing insight into UK TV magazine reading households.The 18-month research project, The Street, offers detailed insight into the lifestyles, attitudes and aspirations of TV weeklies consumers.The first wave of research has found that the woman in the household rules the home,… Continue reading IPC Unveils TV Magazine Research

A new US study from In-Stat says that whether it’s PVRs, User Generated Content (UGC), or online TV shows, the market has started the process of “unbundling television/video entertainment,” and this redistribution of control will likely come to dominate the overall consumer landscape in years to come. An In-Stat survey of US consumers found that,… Continue reading Trends Favour Mainstream Acceptance of Internet TV

Last night saw the return of Dragons’ Den to BBC Two at 9pm, and the business reality show picked up a peak of three million adult viewers, a 13.6% share of the audience.The show had an average audience of 2.8 million adult viewers (a 12.5% share) who stuck with it for its hour duration.However, although… Continue reading Three Million Adults Enter The Dragons’ Den

Phil Cutts, director of marketing, PPA Marketing, looks at how magazines form a key part in stimulating consumers’ online behaviour, as the importance of online search and purchase grows.In a fast-changing and increasingly volatile media environment, it is no longer enough to just develop multi-media campaigns. Advertisers and agencies need to understand exactly how the… Continue reading Magazines Dominate Online Search And Purchase