More Uk articles

The Audit Bureau of Circulations is to restructure, to better reflect the increasingly online and multi-platform media world, and to “best serve the needs of both the buying and selling communities”.Account teams responsible for managing ABC’s traditional print-based media owner members will take on additional responsibility for all ABC relevant platforms – specifically online/digital and… Continue reading ABC Restructures For Changing Media World

Titan Outdoor is trialling new six-sheet digital screens ahead of a launch across its rail networks.The multimillion pound investment has already seen Metropolitan Police ads on the 65 inch digital screens at Victoria Station, with more advertisers to follow over the coming months.It is understood that the trial is just one of many that Titan… Continue reading Titan Outdoor Trials Digital Screens

New research from Nielsen//NetRatings has found that the Guardian remains the most popular national UK newspaper website – as it has been for each of the last 12 months – with 2.7 million unique visitors in August.The research – looking at the performance of the ten most popular national newspapers in the UK in terms… Continue reading Guardian Remains Most Popular National UK Newspaper Website

Google has acquired the Finnish social networking site Jaiku for an undisclosed amount. The site, which lets users share what they are doing at any given time, is based in Helsinki and was founded by Jyri Engestrom and Petteri Koponen in February 2006. Jaiku allows users to connect with friends through the internet or instant… Continue reading Google Acquires Finnish Social Networking Site

A new study from Airwide Solutions has found that the mobile marketing industry is making significant progress, with 28% of companies surveyed having already launched live SMS campaigns and 18% having launched live MMS campaigns. Growth in the sophistication of mobile marketing campaigns was reflected in the number of brands considering implementing both SMS and… Continue reading Mobile Marketing Industry “Making Significant Progress”

A new report compiled by the London School of Economics and Carphone Warehouse has found that the UK sends more text messages than any other EU nation.The survey, which investigates mobile phone use in Europe, also found that over a quarter of Britons under 25 say that they are addicted to their phones, whilst 20%… Continue reading UK Sends More Texts Than Any Other EU Nation

An increase in the amount of minutes per hour of advertising on television would lessen the effectiveness of the marketing, according to panellists at the ‘Future of Television’ seminar, held by MediaTel Group in London yesterday.Recent reports have suggested that Ofcom is looking at the possibility of pushing up the current limit to as much… Continue reading Increase In TV Ad Minutage Would Damage Efficacy

Sky has apologised after Sky One show Cirque de Celebrite suffered a “technical fault” on Sunday which meant that some public votes were not counted.Sunday’s show saw ex-footballer Dean Holdsworth voted off, however, he has now been invited to return after Sky admitted a fault in the voting.Viewers vote for which celebrity is booted off… Continue reading Sky Apologises For Phone Vote Problem

Another big talking point at yesterday’s MediaTel Group seminar on the ‘Future of TV’ was search, with panellist Paul Cleghorn, of Tape It Off The Internet (TIOTI), making reference to the Long Tail when he said that old programmes might have value, but that value will remain untapped unless these shows can be found.TIOTI is… Continue reading ‘Future of TV’ Seminar Examines Search

ITV’s programming woes are not a direct result of the Contract Rights Renewal mechanism, but rather a lack of investment in the 1990s, according to Jim Marshall, chairman of Starcom Mediavest Group, who was speaking at MediaTel Group’s ‘Future of Television’ seminar in London yesterday.“The company spent a decade sorting out the business of the… Continue reading Panellists Show Little Sympathy For ITV’s CRR Woes