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Clear Channel Outdoor has unveiled a new advertising functionality – a glowing halo of light that can be remotely tuned to any one of one billion hues to complement a client’s advertising creative or branding.The new light halo has been installed at Clear Channel Outdoor’s new flagship North London Tower.The halo, which is operated remotely… Continue reading Clear Channel Outdoor Unveils New Advertising Functionality

Emap Advertising’s Kiss network and Global Radio’s Galaxy network have teamed up to create a major national campaign for CKOne.The partnership is the first use of radio for CKOne and a first for the networks in terms of joint programming. The activity sees them creating a DJ talent search to find the best new mixing… Continue reading Kiss And Galaxy Team Up For CKOne Campaign

A Sky ad which claimed that new customers get the same deals as existing ones has been found to be misleading by the Advertising Standards Authority (ASA).The ad, headlined “Why do existing Virgin Media customers often pay more than new ones?” had smaller text beneath it which said “At Sky we think it’s wrong to… Continue reading Sky Ad ‘Misleading’

Radio bosses have asked Ofcom to consider a radical overhaul of radio regulations, claiming that smaller commercial stations outside London cannot compete with the BBC.The radio chiefs, such as GCap’s Ralph Bernard and Emap’s Dee Ford, have also suggested that stations with a potential audience of fewer than 500,000 listeners should be allowed to cut… Continue reading Radio Bosses Urge Ofcom To Consider Radio Overhaul

CBS Outdoor has won the five-year £100 million contract to manage advertising for Arriva buses in the UK until 2012.With almost 20% of the London market, Arriva is one of the largest bus operators in the capital with a fleet of 1,500 vehicles. It is also one of the top three bus operators in the… Continue reading CBS Outdoor Wins £100 Million Arriva Bus Contract

Alex Burmaster, European internet analyst, Nielsen Online, examines the television over the internet phenomenon, and looks at who’s winning the battle for viewers.There has been much activity from the major media players in the quest for the TV-over-internet grail, as well as much speculation as to what degree people will actually watch TV over the… Continue reading Is TV On-demand In Demand?

Emap Advertising has announced a major advertising deal with T-Mobile to support the mobile network’s ‘Top Up Friday’ offer and help drive customers in-store pre-Christmas.The three-month, cross-platform deal is worth over £500,000 and involves Emap’s Heat, FHM, Zoo, Kiss, The Hits and More brands. The campaign kicks off on October 22.T-Mobile has signed a deal… Continue reading Emap Advertising Launches Cross-Platform Campaign For T-Mobile

GCap Media has announced a multi-station deal with Intel starting at the end of October and running until the end of December which will promote Intel Centrino Duo processor technology. The multimedia activity will run across the Xfm, Classic FM, Choice and Capital 95.8 websites.The campaign will see Xfm and Classic FM present a series… Continue reading GCap Announces Multi-Station Intel Promotion

Online auction sites, in particular eBay, are the main retail beneficiaries of the social networking phenomenon, according to new research from Hitwise, receiving 31.4% of all downstream traffic that social networks send to shopping and classifieds sites.The online intelligence service added that the more traditional retail categories – department stores and apparel and accessories sites… Continue reading Online Auction Sites Main Retail Beneficiaries Of Social Networking

Virgin Media has unveiled a range of new kids, entertainment and movie channels for its television line-up. The channels – from CSC Media Group Ltd (CSC) and Sparrowhawk Media Group – launch this month.From today, Virgin Media TV customers will be able to enjoy Diva TV and Movies 24+, from Sparrowhawk Media Group. Diva TV… Continue reading Virgin Media Unveils New Channels