In September, research from the Digital Radio Development Bureau (DRDB) predicted that household penetration of DAB digital radio in the UK is set to reach 58.5% by the end of 2011. The DRDB forecast puts household penetration at 21% by the end of 2007, and 30% by the end of 2008, rising to 40% in… Continue reading INSIGHTanalysis: Media Healthcheck – September 2007
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Stephen Fry’s exploration of attitudes to HIV and AIDS in Britain today brought an average of more than 2.4 million adults to BBC Two last night, giving the channel a 12% viewing share between 9pm and 10pm.The documentary, which revealed that the disease is spreading rapidly in the UK due to an increase in risky… Continue reading Fry Brings 2.4 Million To BBC Two
Ofcom has released its comprehensive review of children’s television, showing that kids programmes made in Britain account for just 17% of the total output aimed at youngsters.Despite this, the report, which is the most detailed assessment on the market the regulator has ever carried out, revealed that parents and their offspring strongly preferred programming made… Continue reading Ofcom Outlines Shortage Of Homegrown Kids TV
The commercial radio industry is to bring in more networked programming following the creation of production units run by GCap Media, Global Radio and Emap.The in-house production units will enable more programme-sharing across national networks of non-competing radio stations.GCap will take over the running of commercial radio’s mainstream Sunday afternoon chart, Hit 40 UK, from… Continue reading Commercial Radio Creates Network Production Units
ACP-NatMag is launching a free TV listings magazine to be given away inside copies of its weekly titles Best and Real People.The new magazine, TV Week, will be introduced into a market currently dominated by What’s On TV, TV Choice and Radio Times.The combined circulation of Best and Real People was around 650,000 copies according… Continue reading ACP-NatMags Launches TV Listings Magazine
The Competition Commission has provisionally found that BSkyB’s acquisition by of a 17.9% share in ITV “restricts competition and therefore operates against the public interest”. The ruling could see Sky forced to sell its stake in the broadcaster at a substantial loss. Sky bought the stake for £940 million in November 2006. Peter Freeman, chairman… Continue reading Sky Could Be Forced To Sell ITV Stake
New figures from the Internet Advertising Bureau (IAB) show that UK internet advertising has recorded above-expectation 41.3% year on year growth in the first half of 2007. This takes the sector to a half-year high of £1,334.3 million – compared to £917.2 million a year ago – lifting online advertising’s market share to 14.7%. The… Continue reading UK Internet Advertising Records 41.3% Year On Year Growth
CBS Outdoor has retained the £40 million contract to manage the advertising on National Express buses in the UK for a further five years.Under the terms of the new contract with National Express, CBS Outdoor will continue to manage all advertising opportunities on the company’s bus fleet including Travel West Midlands, Travel Dundee and Travel… Continue reading CBS Outdoor Retains Multi-Million Pound National Express Contract
UK television adspend will see modest growth this year, according to a new advertising forecast from ZenithOptimedia. Zenith says that TV adspend is set to grow by 0.5% this year, moving towards 2% growth in 2008. This follows a 5% year on year decline in 2006. Globally, Zenith predicts that the 2008 Olympic games will… Continue reading UK TV Adspend To See Modest Growth
New figures from the Internet Advertising Bureau (IAB) show that UK internet advertising has recorded above-expectation 41.3% year on year growth in the first half of 2007.This takes the sector to a half-year high of £1,334.3 million – compared to £917.2 million a year ago – lifting online advertising’s market share to 14.7%.The results of… Continue reading UK Internet Advertising Records 41.3% Year On Year Growth
