Media trading currencies remain crude in an era that demands sophistication. TV can lead the push to change this amid the abundance of data and research available.
Showing 2501-2510 of 62,928
More Uk articles
Sky Media’s client and marketing chief shares her dream Glastonbury line-up and what’s coming up in conversations with clients.
MTM research also found that churn rates remain a concern, with users reporting “content fatigue”.
Networking opens doors to opportunities, collaborations and career advancement, but it doesn’t need to have the cringe factor.
That hollow feeling from being made redundant will fade. Here’s how to approach the immediate aftermath to get the very best out of the situation.
The launch of ads on Prime Video could change where TV advertising investment goes while increasing the role of retail media in CTV.
UK creators would lose valuable international engagement should a US TikTok ban come into effect, potentially impacting the scale of future brand deals.
Full report available at: Mediatel > Connected > Consumer Surveys
Netflix, Disney+, Max and Paramount+ combined will generate AVOD revenue of $2.4bn and SVOD revenue of $16.2bn in the region by 2029.
Whatever happened between Michael Kassan and UTA, the great dealmaker’s acrimonious exit marks the end of an era for the industry’s so-called power brokers, writes the editor-in-chief.