The IPA Bellwether Report revealed “vim and vigour” regarding UK businesses’ intention to expand marketing spend, according to director-general Paul Bainsfair.
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Christian Juhl will take on the role of president, corporate development.
An OECD survey found that the UK has the lowest level of trust in news media. Let that be a warning to Sir Keir Starmer, who needs to encourage and strengthen a plural and independent media sector.
Across Reach publications, 45% of Euro finals coverage and 56% of semi-final coverage was blocked from receiving advertising, having been wrongfully deemed “not brand safe”.
The organisation has increased its reporting sample of UK households from 5,150 to 7,000 to now include approximately 16,000 people.
| Maria Iu
Latest research shows improvement from 2021, but more than half of the population still either views it negatively or is indifferent.
Analysis: Sandy Welsch’s appointment is significant for two reasons.
A 60-second TV ad with Cher making surprise appearances in different programmes will run on ITV, Channel 4 and Sky.
The solution connects telco partners, publishers and brands through a first-party data identifier to deliver audiences that have provided consent for marketing purposes.
A football-inspired community is seeking to dismantle the stigma around vulnerability for men and foster a sense of belonging that can lead to open conversations.