In an excerpt from a new book, How Do We Pay for the BBC After 2027?, Roger Parry argues for a new charter to fund the Beeb with a direct grant from central taxation.
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Analysis: The Converged solution is Havas Media’s answer to one of online advertising’s key challenges in recent years as network media agencies
Second-screening is ‘consistently beneficial’ to TV ad response rates, ViewersLogic research has found.
Analysis: New figures from the Reuters Institute show the extent to which Facebook and Twitter’s deprecation of support for news publishers is impacting their ability to reach audiences.
While 2023 had been tough for many businesses, there is cause for optimism in 2024. Here’s what you need to know.
Rather than adding a raft of resolutions to your New Year to-do list, recognise that you don’t need to solve everyone’s problems alone.
Advertising will come to Amazon Prime Video in the UK on 5 February. How will it compare with other streamers and what is its strategy?
Rankin Creative CEO Richard Pinder considers what 2024 will bring to the media landscape and the mood of the investment community.
The broadcaster, highly exposed to a declining linear ad market, is seeking to become ‘leaner’ and shift resources in pursuit of digital growth.
This year, the pendulum will swing back towards talent from technology as this industry rediscovers what made it special, writes the editor-in-chief.
