Havas UK’s chief data and product officer explains what to look for in a viable long-term tracking solution.
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ITV has not received any complaints from sponsors or advertisers over inviting Nigel Farage onto the latest season of I’m A Celebrity… Get Me Out of Here!
ITV has restructured its audience analytics and data science into a single team led by Neil Mortensen, who has been appointed director of a new ITV Insights Group.
Dentsu’s Global Ad Spend Forecast expects global advertising to increase by 4.6% to $752.8bn in 2024.
Coverage of the Covid Inquiry has been less than adequate thanks to Johnson-friendly outlets doing his PR for him.
Partner content: Jicmail’s director of data leadership and learning lays out the key learning from its recent Future of Media session with VirginMedia02.
The VP for global advertising at The New York Times shares how he first got into media and his greatest achievements.
X shed over 1 million daily UK users between May and October, according to figures seen by The Media Leader.
Outsmart, the OOH trade body, found Q3 2023 advertising revenue was up 4.9% compared to Q3 2019, the first time this has been higher for a corresponding quarter pre-pandemic.
Peter Naylor, VP of advertising at Netflix, spoke to delegates of the Future of TV Advertising Global about the first year of the ad tier, and what’s next for advertisers.
