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As we head into the largest election year ever, alongside developments in generative AI, how will this affect political advertising? 

Bates will lead a team of commercial specialists focused on delivering print, digital and event revenues for Bauer’s publishing brands.

The UK operation will be headed by former Index Exchange senior director Sara Vincent.

Cass Naylor returns to the podcast alongside host Omar Oakes and reporters Ella Sagar and Jack Benjamin to review the past week’s news in media and advertising.

Brands must experiment, take risks and make room for adaptive marketing, instead of replicating each other’s strategies, Aliya Rafiq Vaz argues.

Right-wing populist media may not have a scaled audience, but it still has influence. Charlie Makin examines what this means for advertising ahead of a record year for elections in 2024.

Q4 2023 net increase represented 11th consecutive quarter of growth, according to the IPA’s latest update.

Anamorphic 3D format and 3DOOH At Scale technology allow advertisers to use 3D at scale.

It is understood that the telecoms group is seeking €2-3bn.