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The choice, immediacy and visuals of TV are at their peak, but manufacturers’ pursuit of advertising opportunities risks compromising the viewing experience and, in turn, this golden era. 

Channel 4 Sales has secured sponsorships with Ring and Alfa Romeo for its Friday night and Film4 programming.

The Diary of a CEO host Steven Bartlett, along with Georgie Holt and Christiana Brenton, have co-founded Flight Studio.

If AI can read our emotions and respond with the right tone, while solving our problems at lightning speed, do we need humans for customer service?

Maria Ingold, strategy and innovation CTO at media tech company Mireality, discusses her talk about AI and TV distribution at Connected TV World Summit 2024.

Analysis: TikTok is developing a photo-sharing app, but the tactic of copycatting has led to a sameness that many social media companies are faced with.

The outdoor media owner’s customer engagement director shares the bravest thing she has ever done and one thing she would change when dealing with media agencies.

They will integrate Google’s Gemini models with WPP’s AI-powered marketing operating system.

Ideas are only born when our minds are free from distractions. So we must champion different ways of working so technology can help us rather than drown us. 

Amid continued exposés of fraud in the open web and beyond, advertisers — as usual — have to sort things out for themselves. But first, they need to recognise their own need for change.