More Uk articles

Chrysalis Radio’s Heart 106.2 FM is to launch a campaign for its sister-station, LBC97.3 FM, marking the first ever cross-promotion of stations within the Chrysalis Group.On 26 February 2007, Chrysalis will launch its cross-promotional strategy with a campaign for LBC 97.3 FM on Heart 106.2, supported by press and viral.The creative for the radio campaign… Continue reading Chrysalis Radio Launches First Ever Cross-Station Promotion

Digital Outdoor revenues closed in on £10 million in the final quarter of last year, with total revenues reaching a record £257 million, according to the Outdoor Advertising Association.The total was up by more than 7% year on year for the quarter, attributed mainly to an increase in spending by entertainment and retail clients.In the… Continue reading Outdoor Records Record Revenues

Communications regulator Ofcom has said that it is appropriate and necessary to adopt restrictions intended to significantly reduce the exposure of children under 16 to HFSS advertising.The watchdog has now completed its review of the long-running debate on the television advertising of junk food to kids, and will now begin to phase in the scheduling… Continue reading Ofcom To Phase In HFSS Restrictions

The BBC Trust has put off making a decision on whether to allow adverts on the BBC’s international website until later this Spring.In a statement, the Trust said: “For the BBC to meet its purpose internationally, it must invest more online. It cannot use the licence fee for this purpose.“One option is to carry advertising… Continue reading BBC Trust Defers Online Ad Decision

In-game advertising has taken a step forward today, with the announcement that phone giant Nokia has teamed up with digital communications agency Hyper to produce an online advergame using real film footage.Nokia is launching a unique online experience to promote the Nokia Multimedia Car Kit CK-20W. Digital communications agency Hyper spent three days with gaming… Continue reading In-Game Advertising Takes Its Next Step

Channel 4 was the only terrestrial channel to see any growth in its viewing share during January 2007 as the broadcaster capitalised on the success of Celebrity Big Brother.Meanwhile, in digital homes, both BBC One and Channel 4 saw an increase in their share over the month, while multichannel sustained a dip in viewing.All ViewingChannel… Continue reading Television Viewing Round-Up – January 2007

Brian Sullivan, Sky customer group managing director, has said that HDTV can expect a bright future, with customers now more willing to replace their old TV sets. Sullivan, speaking at Broadcast‘s HD Here And Now conference, said that Sky had predicted there would be 10 million HD TV sets in the UK by 2010 but… Continue reading HDTV Looks Set For Growth

A new report from Adams Media Research forecasts that annual consumer spending on downloads of movies and TV will top $4 billion in 2011. The market researcher says that video downloads will grow gradually as internet TV devices gain increasing acceptance amongst consumers, with Tom Adams, Adams Media Research president, saying: “The internet is going… Continue reading Consumer Spending On Movie & TV Downloads To Increase

Life On Mars remained strong against the brawling scenes of the Champion’s League, luring almost 5.5 million adults to BBC One once again, compared to the football’s average of 4.6 million.The 1970s time-glitch crime drama gave the channel a 24.2% viewing share, up slightly from its series two debut last week (see Life On Mars… Continue reading Life On Mars Battles Champion’s League Brawl

Eight out of ten internet connections are now via broadband, according to a new report from the Office Of National Statistics. The survey of internet service providers shows that in December 2006, broadband connections accounted for 79.2% of all internet connections. The Office of National Statistics says that the year-on-year increase in broadband connections was… Continue reading UK Broadband Connections Increase