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Turner Broadcasting and Microsoft have joined other major brands, media owners and agencies such as Dare Digital, Steak Media, BMW, British Airways and RBS as subscribers to Xtreme’s online advertising data.Xtreme’s Internet ADX service spiders thousands of UK and international websites to provide clients with detailed online advertising intelligence, including creative copies, media schedules and… Continue reading Xtreme Launches Integrated European Online Advertising Spend Service

New research from Nielsen//NetRatings reveals that 18-34 year old women account for 18% of all active online Britons.It adds that one in four Britons online is at least 50 years old, with 1.7 times more 50+ year olds than children under 18 active on the internet.Nielsen//NetRatings also says that the UK internet population is split… Continue reading Research Reveals UK’s Biggest Computer Users

Former ITV commercial and marketing director, Jim Hytner, has been tipped to return to the broadcaster following Ian McCulloch’s decision to leave his commercial director role. McCulloch will depart this summer after 27 years at the broadcaster, having been promoted to his current position in late 2005. McCulloch’s resignation had been rumoured for some time… Continue reading Hytner Could Return To ITV

A new survey has revealed that only 15% of internet users have downloaded a full-length TV programme and only 14% a whole movie. The survey, commissioned by CacheLogic and carried out by YouGov, questioned 2,400 UK internet users and found that the most common responses when asked “What would need to be addressed for you… Continue reading Just 15% Of UK Internet Users Have Downloaded TV Shows

A new report from Forrester Research estimates that paid video downloads will peak in 2007, generating $279 million in revenue, up from $98 million last year. Forrester predicts that new advertising models will drive the video download market and replace the paid for download model. A recent Forrester survey showed that only 9% of online… Continue reading Paid Video Downloads To Peak In 2007

Video on demand (VoD) revenues will reach $12.7 billion worldwide in 2011, making it one of the fastest-growing digital content services over the forecast period, predicts Ovum. Starting from a base of $2.7 billion in 2007, Ovum expects to see more telcos across the globe launching their on-demand content propositions, moving themselves into content distribution.… Continue reading Video On Demand Revenues To Reach $12.7 Billion

Thomson and Reuters have agreed a merger which will see the Canadian news group Thomson pay approximately £8.7 billion for Reuters. The combined business will be named Thomson-Reuters, with Reuters chief executive Tom Glocer becoming chief executive of the merger company. The deal has the backing of the Reuters Founders Share Company which has the… Continue reading Thomson And Reuters Agree Merger

Endemol has been bought by a consortium including John de Mol, Endemol co-founder, and Silvio Berlusconi, former prime minister of Italy, for £1.8 billion. Telefonica sold its remaining 75% stake to the consortium and as part of the agreement, Mediaset, Berlusconi’s TV production company, John de Mol and Goldman Sachs have agreed to make a… Continue reading John de Mol Buys Back Endemol

Google has been in the news a lot recently following its acquisition of the online ad company DoubleClick and the announcement of its strong profits increase for the first quarter of the year. In light of Google’s recent manoeuvres, MediaTel INSIGHT spoke to Ovum analyst David Bradshaw about where the search engine giant could be… Continue reading MediaTelINSIGHT Interview:Ovum Analyst Discusses The Future Of Google

A new report from Screen Digest predicts that by 2011 mobile TV revenue will reach €4.7 billion from 140 million subscribers. The new broadcast services, says Screen Digest, which launched in only a handful of markets, are growing rapidly. For instance, Unicast services, delivered over existing 3G networks, have begun to generate real revenues in… Continue reading Mobile TV Revenue To Grow