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John Sweeney’s controversial documentary on the Church of Scientology was a ratings triumph for BBC One’s Panorama, attracting an impressive adult audience of almost 4.2 million on average.Well done to the corporation for providing pre-screening coverage of Sweeney exploding at church leader Tommy Davis, and publicising the fact that the clip was on video sharing… Continue reading Scientology Row Nets Record Audience For Panorama

Richard Fero, insight manager for marketing at Emap Advertising, looks at why the time is right for brands to prove their green credentials to consumers, in order to avoid being left on the shelf…Climate change is clearly rising up the political agenda, and more brands are starting to think about their green footprint – supermarkets… Continue reading The Time Is Right For Brands To Go Green

Ashley Highfield, director of BBC future media and technology, announced today at the FT Mobile Media Conference that Matthew Postgate has been appointed as the BBC’s controller of mobile.Postgate will have specific responsibility for coordinating the corporation’s public service presence across mobile platforms.Highfield, speaking at the Dorchester Hotel in London, said: “Mobile is an increasingly… Continue reading BBC Appoints Controller Of Mobile

Emap Radio has signed an exclusive sponsorship deal with Scottish & Newcastle’s Strongbow cider brand. The £300,000 campaign across radio and mobile will try to encourage people to choose Strongbow as their first drink of the evening and supports Strongbow’s current TV campaign focusing on ‘Total First Pint Refreshment’.The campaign starts on May 21 and… Continue reading Emap Radio In Strongbow Sponsorship Deal

If a panel of advertisers at Media 360 is to be believed, the media search industry needs to call a halt to at least one new initiative.“The old metrics of reach and frequency are becoming less relevant, we will move away from these,” said Rick Jones, former head of channel marketing, Camelot Group. “The digital… Continue reading Thoughts On Media 360: JICIMS Called Into Question

Sky’s plan to launch a pay-per-view service is under threat as Ofcom could be unlikely to alter the terms of the satellite broadcaster’s licence.Sky had planned to take its three free-to-air channels from Freeview and replace them with a pay-TV service available through a new specification set-top box.Sky announced that it would be launching a… Continue reading Ofcom Could Scupper Sky Pay-TV Plans

This Thursday 17 May sees the cream of the UK’s radio and media industry come together to discuss the future of the medium.Following on from last week’s RAJARs, Radio 3.0, which is hosted by Broadcast, will examine the growth of digital technology and forthcoming developments to keep the platform vibrant.Held at the Waldorf Hilton, Aldwych,… Continue reading Cream Of UK Radio Industry Set To Discuss Medium’s Future

Business to business customer magazines engage readers for an average of 26 minutes, according to new findings from the APA’s customer magazine effectiveness benchmark, the Advantage Study.In addition, 24% of respondents spent between 30 minutes and more than two hours with a B2B title in comparison to the Advantage Study average of 19%. 51% of… Continue reading B2B Customer Magazines Prove Engaging For Readers

So said Phil Georgiadis, managing partner of Walker Media at the Media Week Media 360 conference in Wales last week. Georgiadis’ point was that this led to advertisers diverting some of the money assigned to marketing their brands into search and away from traditional brand building media.The PR that Google has overtaken Channel 4 is… Continue reading Thoughts On Media 360: “It Is Dangerous To Think Of Google As A Medium”

A woeful performance from Britain’s Eurovision entrants Scooch didn’t harm Saturday night viewing figures for BBC One. The annual campfest attracted strong viewing figures of 7.77 million adults across its three and a quarter hour duration, with a peak of 9.86 million during 10.30pm and 10.45pm.Earlier in the evening, BBC One’s Any Dream Will Do… Continue reading BBC Has Eurovision Winner – Unlike Scooch