Panorama‘s exposé of the full extent of the television phone-in scandal drew almost 3.8 million adults on average to BBC One last night, giving the channel a 17% viewing share between 8.30pm and 9pm.The programme revealed a string of rip-offs including GMTV’s embarrassing irregularities (see GMTV Claims It Had No Idea Of Apparent Phone-In Problems),… Continue reading Phone-In Quiz Scandal Expos[[special-character:(17)]] Seen By Almost 3.8 Million
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CBS Outdoor has introduced the next phase in its £72 million London Underground transformation programme, launching its new high definition LCD advertising screens in Tube ticket halls and corridors.A total of 36 key stations on the Underground including Charing Cross, Canary Wharf, Bank, Notting Hill and Embankment will be equipped with the new 57-inch screens,… Continue reading New LCD Ad Screens Rolled Out On London Underground
Customer publishing is an effective way of reaching consumers, with the market thriving in the UK. Julia Hutchison, COO of the APA, examines the sector, taking a snapshot look at the international market…Customer publishing in the UK continues to thrive. Last year customer magazines were named consumers’ preferred form of marketing communications by the DMA’s… Continue reading Customer Publishing Across The Globe
Revenues took a tumble in March year on year, as each terrestrial commercial broadcaster suffered a fall.GMTV felt the largest percentage fall as its revenue fell by over 8.5% year on year, ending the month with just under £4.5 million.ITV1’s revenue woes continued as it shrank by nearly £5.8 million year on year, a drop… Continue reading TV Market Round-Up – March 2007
Emap could launch a free men’s magazine in an attempt to reinvigorate its consumer magazines portfolio, according to reports in the trade press.The company has seen its men’s magazines suffer significant declines in circulation in recent times (see ABC Results Jul-Dec 2006:Large Declines For Men’s Mags), and the success of independent free title Sport is… Continue reading Emap Considering Launch Of Free Men’s Mag
Dawn Airey, ex-boss of Channel Five and Sky, has left her job as chief executive at Iostar after just one week.Airey apparently left after one week owing to concerns about the company’s financial arrangements.Iostar’s board includes the former UKTV chief executive Dick Emery, actor Stephen Fry, ex-European chair of media buying group Zenith Tim Wootton,… Continue reading Airey Leaves Iostar
Icstis, the premium phone line regulator, has hit back against claims in the Sun and the Daily Star that it has imposed a fine of £250,000 on Channel 4’s Richard & Judy Show.The articles said that Icstis had ruled that the You Say, We Pay quiz on Richard & Judy had breached rules and the… Continue reading Icstis Denies Sun and Star Claims
BBC One’s Any Dream Will Do went head to head with ITV1’s Grease Is The Word on Saturday night, with Joseph’s technicolour dreamcoat coming out on top.Andrew Lloyd Webber’s latest brainchild, which follows on from last year’s successful search for Maria, gained an average adult audience of more than four million, a 27.3% viewing share,… Continue reading Joseph’s Technicolor Dreamcoat Smothers Greased Lightning
March saw viewing share in all TV homes fall for terrestrial broadcasters, with ITV1 faring worst with a drop of over one percentage point year on year.A similar pattern played out in digital homes as all terrestrial broadcasters lost share year on year.All ViewingITV1 had a poor month in March as the broadcaster continued to… Continue reading Television Viewing Round-Up – March 2007
The Financial Times has undergone a redesign backed by a multi-million pound marketing push in order to make the newspaper more accessible and modern.The title now has a new masthead and more colour to its salmon pink pages, whilst The People section has been expanded and the Business Life and Arts pages have been moved… Continue reading Redesign And Marketing Push To Modernise Financial Times
