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Clear Channel Outdoor UK has just released the results of new research carried out for T-Mobile and Taxi Media into the UK’s largest ever taxi advertising campaign.A media first of 690 pink liveried taxis in London and Birmingham, running 24 creative executions, led to the campaign delivering the highest advertising awareness figures of any previous… Continue reading Largest Ever Taxi Campaign Yields Research Results

Virgin Media has today announced a content programming deal with HBO, including smash-hit series like The Sopranos, Six Feet Under and Entourage.The deal marks HBO’s first entry into the UK market place. At least 50 hours of premium programming will be available upon full roll-out, through Virgin Media’s TV-on-demand service.The HBO subscription service will be… Continue reading HBO Launches On Virgin Media VOD Service

Emap Performance, Emap’s consumer division, is launching three branded video-on-demand services for film, motorbike and golf enthusiasts.It has appointed Arts Alliance Media (AAM) to enable users to download a wide selection of films and programming ranging from major movies to bespoke golf tutorials. AAM’s video on demand network, Vizumi, will power the service on the… Continue reading Emap Launches Branded VOD Service

Another chapter in the Branson Vs Murdoch saga has unfolded, with BSkyB challenging Virgin Media to sign a new deal to continue to carry its basic portfolio of channels across the cable network, reflecting “the proposed new terms and considerable value of its basic channels”.Sky launched adverts on channels such as Sky One last night.… Continue reading Branson Vs Murdoch: Round Three

Chrysalis has decided to initiate a formal review of its strategic operations, which could lead to a demerger of its radio and music businesses. The company has hired Hawkpoint Partners to assist with the review, with the company’s founder and 26% majority shareholder, Chris Wright, said to be coming round to the suggestion put forward… Continue reading Chrysalis Initiates Formal Review of Strategic Operations

January saw several advertising forecasts released for the year ahead, with many of them placing online adspend at the forefront of expected growth. The Long Term Advertising Expenditure Forecast, compiled by the World Advertising Research Center (WARC) on behalf of the Advertising Association forecast that advertising expenditure will increase by up to 36% in real… Continue reading INSIGHTanalysis: Media Healthcheck – January 2007

Broadband will reach almost half a billion subscribers by 2011, according to a new report from ABI Research. ABI says that broadband internet access is gradually becoming a defining characteristic of advanced industrialised economies, and broadband take rates have been increasing at a rapid pace across the world. The latest update to ABI Research’s online… Continue reading Global Broadband Subscribers To Increase

The number of IPTV households is forecast to grow from 5.8 million homes globally in 2006 to over 80 million in 2011, according to a new report from Strategy Analytics. The technology research firm says that penetration of pay TV subscribers within this larger group of connected IPTV households will reach 51% by the end… Continue reading IPTV Households To Grow To Over 80 Million

The IPA has expressed its disappointment at a proposed parliamentary bill that would ban all advertising of high fat, salt and sugar food and drink, regardless of the viewing audience, saying it would be “disproportionate and contrary”.The bill, which has been introduced to the House of Lords by Labour peer Baronness Thornton, will be debated… Continue reading New Junk Food Ad Ban Bill “Unnecessary”, Says IPA

Lost‘s return to Sky One brought an average audience of more than 1.1 million adult viewers to the channel last night, up slightly than before the Christmas break where its viewing figure sat at around one million.The programme gave the station a 7% audience share on Sunday evening, following on from the 3.3% share that… Continue reading Lost’s Audience Still Out At Sea On Sky One