Director of marketing at PPA, Phil Cutts, discusses how magazines can provide a powerful platform for advertisers, engaging readers more effectively than other forms of media in a fast-paced, fast-forwarded world…Last year, Ofcom announced that UK households were spending a third more on communications than they were five years ago. Magazines have played a recognisable… Continue reading The Strength Of Magazines
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Following Chrysalis Radio’s ground-breaking restructuring of its commercial operations last month, it has announced further appointments to the new management team responsible for its merged sales division.Chrysalis has appointed three account directors to manage the teams handling the top 20 agencies in London. They are Jennie Stubbs, currently group head of sponsorship and promotions, Dan… Continue reading Chrysalis Radio Sales Announces Management Line-Up
BBC listeners could get their own iTunes-inspired personalised radio service, according to BBC director general Mark Thompson, who was speaking last night at the Cambridge Radio Festival.Thompson said the broadcaster, under the working title of MyBBCRadio, would utilise peer-to-peer and other new technologies to create a service that would “provide thousands, ultimately millions, of individual… Continue reading BBC Could Get iTunes-Inspired Radio Service
Richard Bacon, Capital Radio’s current drive-time presenter, will move back to Xfm in August, with Xfm’s Lucio taking over Bacon’s old role.Gold Sony award-winner Lucio has helped Xfm achieve the station’s highest ever drive-time audience since joining in October 2005. Bacon, who joined Capital in May 2005, said: “I have enjoyed my time at Capital,… Continue reading Bacon Back On Xfm
Emap Entertainment is launching an online dieting and healthy eating website from its hugely successful women’s magazine Closer, as part of the company’s strategy to expand key brands across multiple platforms.The site will be promoted heavily via Closer magazine, reaching more than 1.3 million women a week along with support from other on and offline… Continue reading Emap Launches Closer Website
ITV Sales has today announced that Clerical Medical, the pensions and investments provider, is to sponsor a package of prime-time dramas on ITV’s family of channels in a deal worth around £2 million.The deal covers the new series of Life Begins this autumn on ITV1, Where The Heart Is, new drama Jane Hall on ITV1… Continue reading Clerical Medical in £2 million ITV Sponsorship Deal
BSkyB could soon enter the “free” broadband battle arena after the company’s chairman, Rupert Murdoch, told investors in his News Corporation that the group would unveil its broadband strategy in the middle of July.The full launch of BSkyB’s internet and voice-call service is expected soon after. The broadcaster is considering offering deals such as free… Continue reading BSkyB Could Enter “Free” Broadband Battle
According to reports in the trade press, MTV is looking for a digital agency to provide support for the launch of a user-generated content channel.The reports claim that the broadcaster is intending to launch a television channel made up wholly of user-generated content, with negotiations with the agencies expected to be finalised some time later… Continue reading MTV Could Launch User-Generated Content Channel
Social networking website MySpace has unveiled plans for global expansion and a new mobile phone service that will allow its 87 million global users to connect to the service wherever they are.MySpace chief executive Chris DeWolfe said the site, which has more than three million registered users in the UK, would expand into ten new… Continue reading MySpace Set For Further Expansion And Mobile Network
England’s bitter defeat to Portugal netted a peak of 16.8 million adult viewers on Saturday afternoon for BBC One, with 75.6% of the adult viewing population tuning in.However, this was less than watched the England v Sweden match earlier in the tournament, which drew 17.9 million adult viewers, probably owing to the game falling on… Continue reading 16.8 Million Adults Share England’s Bitter Exit From World Cup
