More Uk articles

The European Telecommunications Standards Institute (ETSI) has approved the revision of DAB, the digital radio technology, to allow it to be used to transmit mobile television via internet protocol.DAB-IP is currently the only standard for true IP-based mobile broadcast that can be deployed commercially in the UK, and is essential for the forthcoming launch of… Continue reading DAB Now Ready For Mobile TV Transmission

Columbus Media International, the first independent global media services company, launches today, made up of BLM (formerly Booth Lockett Makin), Horizon Media of the USA and Cossette from Canada, plus ten other international firms.The group says that it is designed to tackle the issues highlighted by recent ISBA research regarding advertiser dissatisfaction with multinational networks… Continue reading First Independent Global Media Services Company Launches

Google is set to challenge MySpace and YouTube with the launch of eight country-specific versions of its video-sharing community website, Google Video.Google Video, which until now only existed Stateside, is to introduce targeted services for the UK, France, Germany, Italy, the Netherlands, Poland, Spain and Canada.The localised approach will offer users a site in their… Continue reading Google Set To Challenge MySpace And YouTube

The number of people who watch television commercials will be measured for the first time in the US, using a panel of 10,000 households with special set-top recording devices.From November, market research company AC Nielsen will measure the number of people who watch advert breaks, effectively leading to the end of guesswork for media buyers… Continue reading Ad-Break Viewing To Be Measured For The First Time

Sky’s free satellite service will retain its market monopoly, as the launch of the BBC and ITV-backed FreeSat service could be delayed until late next year.BBC director general Mark Thompson has told the cross-party media select committee that no common standard for the service has been agreed upon.“It’s the issue of garnering broad support that’s… Continue reading New FreeSat Service Delayed By More Than A Year

Associated Newspapers has made three online acquisitions as part of its continuing strategy of making investments to increase its exposure to key areas of the online advertising market.AN Digital, the new-media division of DMGT, will oversee the three newly acquired website companies. According to DMGT, the AN Digital network reaches an estimated 25% of all… Continue reading Associated Newspapers Strengthens Online

Ofcom has said that around 400,000 households in the UK will not be able to receive a reliable digital terrestrial television signal after switchover in 2012, with some unable to receive any signal at all.The communications industry regulator has said that although switchover will significantly improve the availability of digital terrestrial television signal, around 1.5%… Continue reading Households Could Be Without TV Signal After Switchover

The Sportsman newspaper will not be submitting its circulation to an ABC audit this month, according to reports in the Guardian.The withdrawal from the audit apparently came about because its circulation results were inconsistent as a result of switching distributors six weeks ago.The Sportsman was scheduled to report an ABC figure of 23,500 copies for… Continue reading Sportsman Not Submitting ABC Circulations

Channel 4’s Big Brother was last night’s Reality TV winner, beating the launch episode of ITV1’s new series of Love Island and BBC One’s Only Fool’s On Horses.BB managed to lure more than four million adult viewers (a 20% audience share) to its drunken snog-fest, whilst BBC One’s celebrity show jumping Sport Relief programme took… Continue reading Big Brother Beats Love Island

Publishing director of TVChoice, TVQuick and Total TV Guide, Julie Lavington, explains why television listings magazines have a unique demographic reach, which advertisers can capitalise on…In a world of ever-increasing media fragmentation, it’s reassuring to note that there is still one medium that offers the savvy advertiser the opportunity to reach a family audience in… Continue reading Not Just The “Housewife’s” Choice