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BBC One’s detective drama New Tricks delivered a blow to the concluding part of ITV1’s Sharpe’s Challenge last night, drawing 6.4 million compared to the commercial giant’s 5.5 million.The evening was not a total triumph for the BBC however, as ITV’s Coronation Street double bill saw both episodes top the 9 million mark, while BBC… Continue reading BBC’s New Tricks Puts An End To Sharpe’s Challenge

The evolution of online technology and its adoption into every form of media has meant a shift in purpose for others. Ellen Brush, publishing director at Axon Publishing, explains the change in strategy for catalogue marketing, and its flourishing future despite competition from the internet…When it emerged, many pundits believed that the web would be… Continue reading The Revival Of Catalogues

ITV has secured mobile phone operator T-Mobile as the exclusive sponsor of Soccer Aid on ITV1 and ITV2, giving the phone network wide-ranging branding for the sporting event this summer.Soccer Aid sees a number of World Cup legends and top celebrities teaming up to go head-to-head in an “England versus The Rest of The World”… Continue reading ITV Scores T-Mobile For Soccer Aid Sponsorship

The Economist has appointed poster specialist Kinetic to handle all of its global outdoor marketing, relocating the business from Aegis-owned Posterscope in an effort to raise awareness of the publication in worldwide markets.Kinetic takes control of the account with immediate effect, covering the UK, France and the US. The business was won without a competitive… Continue reading Kinetic Wins Economist Account Ahead Of US Push

Channel 4 has announced an increase in profits of 9%, allowing the broadcaster to pump an extra £50 million into its programming budget this year. The rise sees the broadcaster’s profits hit £48.5 million, with advertising growth of 6% over the year increasing turnover to £894 million. Channel 4’s main channel saw advertising and sponsorship… Continue reading Revenue Rise Sees C4 Pump £50m Into Programming

UK publishing group, Pearson, has agreed to buy US teacher certification group National Evaluation Systems Inc (NSE), with the deal expected to add to adjusted earnings per share and return on invested capital from 2007. According to Pearson, NES is the leading provider of customised state assessments for teacher certification in the US, working under… Continue reading Pearson Buys US Teacher Certification Group

Consumers accessing the internet via their mobile phone are increasing, with 56% of users having browsed the internet or downloaded emails in 2005. Recent figures from A.T. Kearney revealed users rising affiliation with advanced features on their mobile phone, with a massive 92% of users in Japan going online via their mobiles. This strong trend… Continue reading Mobile Phone Users Embrace Device Online Capacity

Online shoppers in Germany rose by 7% in 2005, reaching 26.9 million, with increasing amounts of consumers using the internet to research purchases. New data from ENIGMA GfK claim that half a million internet users in Germany look at products online before buying them, with price comparison the main reason for doing so. Research online… Continue reading Online Shopping In Germany Up 7% In 2005

The unstoppable march of Google is benefiting the entire online advertising industry, with new predictions from Merrill Lynch claiming the search engine is helping to increase the market. According to the analyst, Google’s innovation is expanding the online industry, with improved targeting of advertising on the internet making internet usage time more valuable. Merrill Lynch… Continue reading Google Pushes Online Ad Industry Forward

Channel 4 is to court controversy this August with a series of near-the-knuckle comedy programming specifically designed to cause offence.The broadcaster’s Offensive Comedy Season will feature a range of documentaries and films examining un-PC topics, designed as a reaction to increasing social tension and social discord.“In an era where cartoons can lead to international rioting… Continue reading Channel 4 Plans To Offend With Comedy Season