More Uk articles

Marketers are failing to embrace the search engine marketing trend, with industry sources claming that advertisers are ignoring this popular consumer routine in their marketing campaigns. Increasing numbers of consumers are using the internet to research products they have seen advertised through different media. As online users grow, so does the potential market for advertisers.… Continue reading Marketers Fail To Harness Search Marketing Potential

BBC director general Mark Thompson has pledged to undertake a massive rethink of the Corporation’s direction, with a focus on new media, on-demand content delivery and increasingly digital communication to avoid losing touch with a generation growing up with such technologies. The Creative Future blueprint is designed to deliver more value to BBC audiences over… Continue reading BBC Plans On-Demand Drive

The Advertising Standards Authority (ASA) has published its first annual report since taking responsibility for TV and radio commercials, as well as non-broadcast advertising, revealing a sharp rise in complaints from the public.The watchdog’s Annual Report for 2005 shows a total of 26,236 complaints were lodged over the course of the year, marking an increase… Continue reading Ad Complaints Up In ASA’s First Year Of Broadcast Regulation

ITV’s coverage of the Champions’ League semi-final between Arsenal and Villarreal saw the broadcaster duelling with BBC One for the top spot last night, trading blows with the corporation’s medical drama Holby City, which narrowly topped the football’s average audience.Just over 5.7 million adults tuned in to Holby City on BBC One, delivering a 28.04%… Continue reading ITV Football Clashes With BBC

BBC director general Mark Thompson has pledged to undertake a massive rethink of the Corporation’s direction, with a focus on new media, on-demand content delivery and increasingly digital communication to avoid losing touch with a generation growing up with such technologies.The Creative Future blueprint is designed to deliver more value to BBC audiences over the… Continue reading BBC Plans On-Demand Drive To Catch ‘Lost Generation’

GCap Media has secured a six month sponsorship deal with Airmiles, covering Classic FM’s Smooth Classics at 7 show, worth around £1 million and scheduled to start on Monday.The deal will also incorporate Simon Bates’ breakfast show, with promotions and advertorials focusing on the top 20 destinations accessible using Airmiles.In addition, the sponsorship agreement includes… Continue reading Classic FM Signs £1 Million Sponsorship With Airmiles

The Evening Standard is to roll out a redesigned edition next week, with a “more stylish” use of colour throughout the title intended to attract more affluent, working Londoners.The redesign will come into effect on Monday, forming part of the title’s “evolution not revolution” towards offering its readers more of what they love from the… Continue reading Redesigned Evening Standard To Launch Next Week

March saw the heaviest text messaging on record by British mobile phone users, topping last December with a massive 3.19 billion messages being sent during the month.The figures, released by the Mobile Data Association (MDA), show person-to-person texts sent across the UK’s mobile phone networks increasing by 24% on March 2005, with an average of… Continue reading Text Hits New High As March Marks New Record

Global advertising company, WPP, has agreed to buy the business of IEG, integrating it into its wholly-owned operating company, GroupM. IEG is one of the world’s leading providers of research, analytics, strategic counsel and training on sponsorship, strategic alliances and promotional partnerships. The company specialises in sponsorship research and analysis, offering companies the opportunity to… Continue reading WPP Acquires Research Firm IEG

The Economist has appointed poster specialist Kinetic to handle all of its global outdoor marketing, relocating the business from Aegis-owned Posterscope in an effort to raise awareness of the publication in worldwide markets.Kinetic takes control of the account with immediate effect, covering the UK, France and the US. The business was won without a competitive… Continue reading Kinetic Wins Economist Account Ahead Of US Push