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Film4 could make substantially more money from advertising than from the 300,000 subscribers currently paying for the service when it becomes free-to-air later in the month.The movie channel will shortly become free for viewers (see FilmFour To Be Free-To-Air From 23 JulyFilmFour To Be Free-To-Air From 23 JulyFilmFour To Be Free-To-Air From 23 JulyFilmFour To… Continue reading Free-To-Air Film4 Could Make More Money With Ads

The Financial Times is set to make around 50 of its staff redundant as part of its “new newsroom” project that will restructure editorial operations.The newspaper, which shed 15.7% of its readership year on year in the last NRS survey, says the restructure will give it “one of the most integrated multi-media newsrooms in the… Continue reading FT Job Cuts Aid Multi-Media Plans

ITV has created a new position to help drive the broadcaster’s online and broadband strategy, including itv.com, Friends Reunited and the launch of a full ITV broadband service next year.Vanessa Kent has been appointed to the new role of controller of online sales, overseeing the 15-strong online sales team. She will report to Gary Knight,… Continue reading ITV Appointment To Boost Online Strategy

Total advertising spend for the UK is forecast to reach £12.25 billion in 2006, up 4.1% on 2005, according to new research from ZenithOptimedia reported in the trade press.This is lower than both the 6.1% growth predicted globally and the 4.4% growth forecast for Europe as a whole. When adjusted for inflation, UK growth is… Continue reading UK Adspend Predicted To Reach £12.25 Billion In 2006

In the US, local ad dollars for April fell 4% from the same period last year, according to the Radio Advertising Bureau (RAB) current revenue report. In addition, the grand total spot and non-spot dollars dropped 4% when compared to April 2005. National ad sales figures fell the most, by 7% from April 2005. Year-on-year… Continue reading US Radio Sales Down For April

Large percentages of smart-phone owners are consuming mobile content such as video, games and music, in addition to using their handsets to check emails and access the internet, according to new research from M:Metrics. Nearly a quarter of UK smart-phone owners reported listening to music on their handset, versus the average of 5.8%, while in… Continue reading Smart-Phone Owners Consuming More Content

Total advertising spend for the UK is forecast to reach £12.25 billion in 2006, up 4.1% on 2005, according to new research from ZenithOptimedia reported in the trade press. This is lower than both the 6.1% growth predicted globally and the 4.4% growth forecast for Europe as a whole. When adjusted for inflation, UK growth… Continue reading UK Adspend Predicted To Rise 4.1% On 2005

A new study claims that 87% of children would like to watch television on their mobile phones. The research, from Quaestor, was carried out on children aged 10-12. Quaestor said that there were differences between genders with regards to preferences for potential content, with sport more popular amongst boys and soaps more popular with girls.… Continue reading Almost 90% of Children Want Mobile TV

By the end of 2010 there will be over 105 million residential online subscribers in the US, with over 80% subscribing to broadband, predicts new research from Leichtman Research Group (LRG). The research also shows that 69% of all US households now subscribe to an online service at home, and high-speed internet services now account… Continue reading Over 105 Million US Residential Online Subscribers By 2010

Global ad expenditure will grow 6.1% in 2006, predicts new research from ZenithOptimedia. The forecast has been slightly upgraded since April (from 6.0% growth) after strong economic growth in the US and improvement in the Eurozone economies. In 2007, ad expenditure is forecast to grow by 5.2% and in 2008 it is forecast to grow… Continue reading Global Ad Expenditure Predicted To Grow 6.1% in 2006