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Daily Newspaper MarketBritain’s daily newspaper market looked downbeat yet again in June, with overall circulation slipping by 2.86% year on year, demonstrating further decline for the industry.Both the Mid Market and Popular sectors saw a dip across the board, with just two Quality titles bucking the overall trend. The Guardian and the Financial Times were… Continue reading ABC National Newspaper Round-Up: June 2006

ITV’s interactive advertising revenues have increased by 175% to £3 million in the first six months of 2006 and the broadcaster feels that with 20 interactive campaigns having already run this year, the new revenue stream will grow further.Heineken’s interactive sponsorship of ITV’s UEFA Cup coverage was accessed by over 3.8 million adults every month,… Continue reading ITV’s Interactive Advertising Revenues Increase 175%

QVision has won a £3 million contract to install and sell advertising on three giant banners and two digital screens on the General Post Office building in Glasgow’s main square, according to reports in the trade press.The digital screens, which are 500m square, will show 20-second slots at four-minute intervals. One of the three banner… Continue reading QVision Wins Glasgow Advertising Contract

ITV is to run TV-style advertising embedded in highlights clips and exclusive video footage of Love Island online and on mobile.The free clips will include ads from T-Mobile, Aquafresh, EA Games, Muller, Mercury Records and Direct Line, with more to be confirmed shortly.ITV has sent a dedicated online and mobile production team to Fiji to… Continue reading ITV To Embed TV-Style Ads In Love Island Mobile Clips

Talk radio formats proved to be extremely popular with bidders for the Liverpool FM licence yesterday, with a possible reach of about 1.4 million adults for the chosen station.Emap Radio went with CityTalk, a station focused on the local area with some programme ideas including Home from the House, where local MPs answer questions from… Continue reading Talk Radio Looks Likely For Liverpool

In an industry first, Sony BRAVIA is to share exclusive “behind the scenes” footage, interviews and insights for its forthcoming commercial. The first peeks backstage for the new advert, to be directed by Jonathan Glazer, will be available on www.BRAVIA-advert.com from 19 July 2006 as the shoot is progressing.This follows on from last year’s ‘bouncing… Continue reading Online Exclusives For New Sony BRAVIA Ad

The IPA is still at loggerheads with the IAB and the Association of Online Publishers (AOP) over the late ad copy policy, with the IPA stating the issue cannot be resolved without further industry-wide consultation.The IPA believes that as the voice of internet media owners, the IAB cannot resolve this issue without engaging with agencies… Continue reading Late Ad Copy Policy Row Continues To Rage

ITV1’s Love Island continued its struggle to tempt viewers last night, with the BBC News and Channel 4’s Big Brother proving far more popular than the b-grade celeb fest.The News on BBC One attracted around five million adult viewers, taking a 26% share of the television viewing audience in its timeslot, while BB managed an… Continue reading Love Island Struggles To Seduce

Nielsen Outdoor is in the process of establishing an independent and accurate GPS-based ratings currency for outdoor advertising in the US, with support coming from Publicis Groupe Media.Starcom MediaVest Group and ZenithMedia, a unit of ZenithOptimedia, have shown support for the service, which was first introduced in Chicago last year. Los Angeles is the second… Continue reading Outdoor Measurement System Expanding In US

Just over half of UK consumers have heard of DAB digital radio, with many unaware of the medium’s benefits, according to Ofcom’s recent research.Awareness of the features of DAB, such as improved sound quality and reception, is low, whilst very few participants in the survey showed an interest in receiving radio content through modes such… Continue reading Just Over Half Of UK Consumers Are Aware Of DAB Radio