Satellite superpower BSkyB has signed a deal with mobile operator Vodafone to screen live international cricket coverage, as well as the Football League Playoffs through its network under the Sky Sports brand.Starting this weekend, the coverage will run through the 3G Vodafone Live! service, with the activity representing the first simulcast of live football matches… Continue reading Sky To Screen First Football Simulcast To Mobiles
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Internet search statistics are now a commonplace currency amongst planners and buyers, with data on page impressions, unique users and even the length of a user’s visit to a website helping to form successful online campaigns. New research from Nielsen//NetRatings goes one step further than traditional insight into search marketing however, revealing where users actually… Continue reading Trinity Announces Revenue Dips Across Board
Channel 4 is to recruit one contestant for this year’s Big Brother through a “golden ticket” promotion in the style of Willy Wonka and the Chocolate Factory, inserting 100 tickets at random into KitKat bars, before selecting the lucky individual.Running up to the launch of Big Brother 7, the promotion will see the tickets distributed… Continue reading Big Brother Seeks Contestants Through Wonka-esque Promo
Sky has announced the official launch date for its high definition service, with Star Wars, 24 and the England test match all in store for those lucky enough to have the system installed by 22 May.The services’s first week broadcast will see Star Wars: Revenge of the Sith aired on launch day via Sky Box… Continue reading HD Programmes To Air On Sky From 22nd May
March saw all terrestrial channels suffer falls in revenue, with ITV1 again faring worst as it dealt with a 16% drop year on year, leaving the channel with a total of £122.5 million. The broadcaster rejected two takeover bids during March from Greg Dyke’s investment consortium, who now state they will not make a third… Continue reading TV Market Round-Up – March 2006
The BBC has reported a record month of online radio listening for March, with more than 20 million hours of content served through its systems during the month.The Corporation recorded 12 million on demand requests over the course of the month, which it claims demonstrates the “enduring popularity” of radio streaming.BBC Radio 1 was the… Continue reading BBC Sees Record Listening For Online Radio
Newspaper publisher Trinity Mirror has revealed a dip in group advertising revenue for the first four months of 2006, with an overall decline of 11.8% in the period year on year.The downturn represents decreases of 13.9% for January, 13.0% for February and 10.2% for March and April. The company has combined its figures for March… Continue reading Trinity Announces Revenue Dips Across Board
ITV is facing a slump in youth viewing during April, with reports this morning claiming the broadcaster faces one of its worst ever downturns.According to Campaign magazine, the TV giant has seen a 20% downturn in 16-34 year old impacts year on year, with its audience share in the same group slipping by 18% over… Continue reading ITV Faces April Ratings Slump
Poster specialist Ocean Outdoor has signed electronics giant Hitachi as the latest advertiser to use its giant backlit sites around London.Hitachi will use the 9×9 metre squares at Aldgate, The East Cross route and St Paul’s Church Hammersmith to promote its new high definition TV products, running for two weeks as part of a campaign… Continue reading Ocean Signs TV Firm For Lightbox Campaign
Newspaper publisher Trinity Mirror has revealed a dip in group advertising revenue for the first four months of 2006, with an overall decline of 11.8% in the period year on year. The downturn represents decreases of 13.9% for January, 13.0% for February and 10.2% for March and April. The company has combined its figures for… Continue reading Trinity Announces Dip In Revenues For First Four Months
