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Flextech is to launch a “gritty” entertainment channel dubbed Player, hoping to entice an audience enthralled by its identically named strand on Challenge with a mix of “high-octane action content” and “the emotion of risk-taking.”The new channel will launch on cable and Sky platforms next month, with key content from the action adventure, fighting, gambling,… Continue reading Flextech To Launch Risk Obsessed Player Channel

The total number of internet users accelerated at a higher rate throughout the last quarter of 2005, compared to the same period in 2004 according to figures released by BMRB, with the internet’s growth showing no signs of slowing.The total number of people using the internet is now estimated to be 26.6 million, a 12.8%… Continue reading Online Usage Round-Up: 2005 Sees Internet Users Multiplying

Free London newspaper City AM is to launch an afternoon podcast to target commuters with the latest financial news on their journey home from work.The new service, called City PM, is being produced in association with Threadneedle Investments, the UK’s third largest retail investment fund management group.Available every weekday from 5pm, the five-minute bulletin will… Continue reading City AM Targets Commuters With Afternoon Podcast

Marketing services group, Aegis, has bought South African out-of-home business, Integrator, for £5.6 million, planning to integrate it into the company’s own out-of-home business, Posterscope. Integrator is highly regarded for its strategic approach and planning tools, with the three year old business bringing clients such as Heineken, Johnie Walker and Sanlam into the Aegis fold.… Continue reading Aegis Buys South African Out-of-Home Business

Despite industry hype, video-on-demand (VoD) usage remains low, with few new subscribers and those signing up doing so viewing it as a “last resort for television.” According to a new study from consumer research company, E-Poll, more than three quarters of consumers surveyed reject the idea of paying for content. E-Poll asserts that VoD’s main… Continue reading VoD Fails To Live Up To Expectations

The internet is increasingly being used for social purposes, with new research showing that 30% of US internet users go online daily for no particular reason, just for fun or to pass time. According to the Pew Internet & American Life Project, compared to other online pursuits, surfing for fun now stands only behind sending… Continue reading Consumers Use Web To “Pass Time”

Outdoor advertising’s revenue growth slowed towards the end of the year, with weaker than expected results for the fourth quarter of 2005 resulting in overall growth of 5.7% year on year. According to new figures from the UK Outdoor Advertising Association (OAA), revenues were up by just 2.02% year on year in Q4 2005, half… Continue reading Outdoor Adspend Up By 5.7% In 2005

Asia-Pacific consumers continue to lead the world in terms of third generation (3G) mobile uptake, with 28% of users found to play single-player mobile games on a weekly basis, versus 13% in Europe and 8% in North America. According to a new report from Parks Associates, mobile phone users in the Asia-Pacific lead European and… Continue reading Asia-Pacific Leads World In 3G Uptake

The BBC delivered a ratings blitz last night, with BBC One’s Life On Mars continuing its winning streak, watched by just under 6 million adults, while BBC Two’s Winter Olympics secured third place behind ITV1 with almost 3.9 million.The Olympic ratings are made all the more impressive by their consistent performance against ITV1’s Coronation Street… Continue reading BBC Strong With Olympics Proving Popular

Emap’s Magic 105.4 is to launch a major promotion next month, giving away £6,000 a day throughout March as DJ Neil Fox hosts the station’s March Money Madness activity within his More Music Breakfast Show.The promotion, which runs in association with the Daily Mail, will employ a six figure marketing campaign to raise listener awareness,… Continue reading Magic’s Money Madness Aims To Ape Mystery Voice Success