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Ocean Outdoor has scooped the contract for giant posters on the Imax cinema complex adjacent to London’s Waterloo station, providing massive exposure across the side of the building.The contractor now commands the rights to install and sell advertising banners on the giant structure, which promises to make Imax one of the most outstanding landmark sites… Continue reading Ocean Bags Imax For Giant Waterloo Site

Britain’s only dedicated gay radio station, Gaydar, is to partner with theme parks Alton Towers and Thorpe Park to offer exclusive thrill seeking weekends to listeners.Gaydar Days at Thorpe Park on September 9 and at Alton Towers September 29 – October 1 will be crammed with top DJs, dance tents, VIP lounges and all of… Continue reading Gaydar Becomes Second Station In Theme Park Tie-Up

Media regulator Ofcom has paved the way for Freeview to carry subscription-only services, giving the green light to proposals for paid-for services on the hugely popular platform. The industry watchdog said that there was no longer a “compelling reason” to bar subscription services from broadcasting on the service, which was previously restricted to carrying free-to-air… Continue reading Ofcom Gives Thumbs Up For Pay-TV Through Freeview

US in-game advertising spend is expected to range between $1.6 billion and $1.8 billion by 2010, with Mitch Davis, chief executive officer of Massive, estimating the medium to account for 3% of total media spend.Elsewhere, industry sources are less optimistic about the medium’s growth, with Jay Horowitz, an analyst with Jupiter Research, estimating in-game advertising… Continue reading US In-Game Adspend To Reach $1.8 Billion By 2010

Multi-platform brands are powerful vehicles for integrated communication, with the different platforms reinforcing each other’s message. According to new research from Emap, multi-platform brand users spend more time with a particular brand, giving advertisers an opportunity to build a deeper connection with a more receptive and engaged consumer. Commenting on the study, Marcus Rich, managing… Continue reading Research Shows Power Of Multi-Platform Brands

Publishing group, Reed Elsevier has revealed a strong performance for 2005, with the positive results continuing into 2006. The group has made an encouraging start to the year in all of its business areas. The overall performance in the magazine and information publishing business, however, continues to vary by geography and sector, with strong online… Continue reading Reed Enjoys Strong Start To 2006

Traditional media budgets have been cut for the sixth successive quarter, with the IPA revealing the weakest rise in marketing spending in four years. According to the latest Bellwether report from the Institute of Practitioners in Advertising (IPA), the overall trend in marketing budgets shows the continuing trend of moving adspend away from traditional media… Continue reading IPA Bellwether: Traditional Media Budgets Continue To Drop

US online advertising expenditure in the first quarter of 2006 rose by 9.3% compared to the last quarter of 2005, with pricing also enjoying a strong performance. According to a new study from Deutsche Bank in conjunction with MediaPost, the cost of premium inventory increased by 3.8%, with run of network inventory up by 2.7%… Continue reading US Online Adspend Up By 9.3% In Q1 2006

Traditional media budgets have been cut for the sixth successive quarter, with the IPA revealing the weakest rise in marketing spending in four years.According to the latest Bellwether report from the Institute of Practitioners in Advertising (IPA), the overall trend in marketing budgets shows the continuing trend of moving adspend away from traditional media to… Continue reading IPA Bellwether: Traditional Media Budgets Continue To Drop

An increasingly ethical focus on public health and the effects of alcohol and junk food advertising is causing a shift in opinion, reaching both public and Governmental ears. Martin Thomas, head of strategy at MPG, explains the possible effects of new advertising legislation…Alcohol and so called “junk foods” appear to be vying for the dubious… Continue reading Super Sized Legislation