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Five scooped a surprise ratings victory last night, as the continuing series of CSI:Crime Scene Investigation drew an average adult audience of 3.7 million, flooring competition from all terrestrial rivals in the same time slot.Securing a 17.77% share in the 9-10pm time slot, CSI saw off competition from both BBC One’s Surviving Disaster, with 3.2… Continue reading CSI Floors Rivals As Five Takes Primetime Crown

Children’s magazine specialist, Egmont Magazines, has been awarded the licence to publish Fireman Sam magazine in the UK, with brand owner HIT Entertainment awarding the contract for launch later this year.Launching in Spring/Summer 2006, the title builds on Egmont’s existing relationship with HIT which sees the publisher produce the Fireman Sam book range.Commenting on the… Continue reading Egmont Widens Kids Portfolio With Fireman Sam Contract

GCap Media’s networked music property, hit40uk, is to offer its first ever podcasts as part of a promotion with the Home Office to increase awareness of child protection on the internet.The activity will see the Home Office’s Child Protection campaign promoted heavily through two hit40uk chart podcast shows, with listeners directed to the thinkuknow.co.uk website.The… Continue reading Home Office Taps Hit40UK For Online Safety Campaign

BBC One’s Life On Mars continued to record large numbers of adult viewers last night, as the time-travelling detective series staring John Simm drew just under 6 million on average.ITV’s Northern Lights continued to prove popular, meanwhile, with 5.4 million adults on average securing second place for the commercial giant.The BBC’s Winter Olympics coverage also… Continue reading Life On Mars Eclipses Northern Lights

Podcasts have grabbed public attention in recent months, from conventional broadcasters offering ‘catch-up’ editions, to Channel 4 launching its own assault on the radio world, fronted by news reader John Snow. Programming consultant Paul Chantler looks at the threat posed by these radio ‘alternatives,’ asking if they could really spell the end for traditional broadcasting…Like… Continue reading Will Podcasts Kill The Radio Star?

Carat Digital is to restructure following a raft of new business wins in the last six months, with the company repositioning itself to cope with more contract acquisitions in the near future.The personnel changes follow more than £10 million in new business wins for the company, including Airmiles, IHG, WWE and Allegran, which amounted to… Continue reading Carat Restructures Digital Arm Following Account Wins

ITV has announced its sponsorship partners for the 2006 FIFA World Cup, with beer brand Budweiser and EDF Energy receiving joint broadcast coverage throughout the tournament.The broadcaster’s coverage, which begins in June, will also see the two sponsors share online and interactive coverage, with iTV elements offered as part of the package for the first… Continue reading Budweiser And EDF Energy To Sponsor ITV World Cup

Tomorrow will see the launch of a nation-wide commercial radio tie up on the scale of Live8 and UK Radio Aid, with the Department of Health launching The Big Quit to help smokers kick the habit over the course of a five week promotion.The activity represents the biggest promotional campaign ever heard on commercial radio,… Continue reading Radio Giants Join Forces To Stub Out Smoking

Video on demand (VoD) is not detracting from television consumption as much as advertisers had feared, with a recent report from Nielsen Media Research and Comcast finding that VoD households are also heavy TV viewers. The three-month study of VoD consumers in Philadelphia shows that, in this stage of VoD development, there is no evidence… Continue reading VoD Complements Traditional TV Viewing

Television advertising expenditure in Western Europe grew by just 0.3% in real terms in 2005, with growth forecast to rise by 2.2% in 2006, according to ZenithOptimedia’s latest Television in Western Europe to 2014 report. Pay-TV is shown to be performing well, with revenues continuing to grow strongly, exceeding ad expenditure for the first time… Continue reading TV Adspend In Western Europe To Increase By 2.2% In 2006