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Ocean Outdoor has secured the contract to install and sell advertising screens on the scaffolding surrounding St Paul’s Church in Hammersmith, allowing marketers easy, high impact access to commuters using the busiest A-road in Europe.Situated alongside the A4, the site will remain in use by Ocean for the duration of a two year renovation of… Continue reading Ocean Offers Advertisement On Europe’s Busiest A-Road

Freesheet publisher Metro International has released its full year financial results for 2005, revealing an increase in sales of 19% across the group.The newspaper firm has seen a good performance from the 16 new editions launched during the last 12 months, with total daily circulation rising by 19% to 7.6 million copies around the world.Metro… Continue reading Metro International Sees Strong End To 2005

Metro International has released its full year financial results for 2005, revealing an increase in sales of 19% across the group. The newspaper firm has seen a good performance from the 16 new editions launched during the last 12 months, with total daily circulation rising by 19% to 7.6 million copies around the world. Metro… Continue reading Metro International Sees Strong End To 2005

ZenithOptimedia has announced plans to launch its online and direct marketing agency, Zed, across Europe, marking the first stage of the agency’s global rollout. The company’s hopes its initiative will create new opportunities for business outside of ZenithOptimedia’s current agenda, with the agency looking for acquisitions to enhance its current digital offerings. Commenting on the… Continue reading Zed Launched Across Europe

Despite the increasing adoption of broadband, the “Digital Divide” in the UK between the haves and have-nots is deeper than first thought. According to the latest figures from Point Topic, household density in terms of penetration is highest in prosperous suburban areas, with business use driving the total up higher in areas such as Westminster… Continue reading UK Broadband Divide Deepening

Video on demand (VoD) is not detracting from television consumption as much as advertisers had feared, with a recent report from Nielsen Media Research and Comcast finding that VoD households are also heavy TV viewers. The three-month study of VoD consumers in Philadelphia shows that, in this stage of VoD development, there is no evidence… Continue reading VoD Complements Traditional TV Viewing

Television advertising expenditure in Western Europe grew by just 0.3% in real terms in 2005, with growth forecast to rise by 2.2% in 2006, according to ZenithOptimedia’s latest Television in Western Europe to 2014 report. Pay-TV is shown to be performing well, with revenues continuing to grow strongly, exceeding ad expenditure for the first time… Continue reading TV Adspend In Western Europe To Increase By 2.2% In 2006

Search engine advertising expenditure is forecast to rise by 26% in 2006, with print predicted to increase at 3.3% and TV at 3.3% and 2.4% respectively. According to new figures released by Outsell, online advertising is now used by 80% of marketers, expected to reach 90% by 2008. Total online marketing spend will grow by… Continue reading Search Engine Adspend To Rise By 26% In 2006

BBC One’s Life On Mars continued to record large numbers of adult viewers last night, as the time-travelling detective series staring John Simm drew just under 6 million on average.ITV’s Northern Lights continued to prove popular, meanwhile, with 5.4 million adults on average securing second place for the commercial giant.The BBC’s Winter Olympics coverage also… Continue reading Life On Mars Eclipses Northern Lights

Podcasts have grabbed public attention in recent months, from conventional broadcasters offering ‘catch-up’ editions, to Channel 4 launching its own assault on the radio world, fronted by news reader John Snow. Programming consultant Paul Chantler looks at the threat posed by these radio ‘alternatives,’ asking if they could really spell the end for traditional broadcasting…Like… Continue reading Will Podcasts Kill The Radio Star?