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Total advertising expenditure in the US increased by 3% year on year in 2005, reaching $143.3 billion, with adspend in the fourth quarter of the year up by 3% compared to the same period in 2004. According to new estimates from TNS Media Intelligence, the majority of the 19 media measured by TNS MI experienced… Continue reading US Adspend Up By 3% In 2005

Placing adverts in video games is increasing in popularity, with a new deal between Midway Games Inc and Double Fusion signalling the rising demand and potential for advertisers. The agreement will see dynamic adverts placed in online video games that will play on next-generation consoles such as Microsoft’s Xbox 360 and Sony’s Playstation 3. According… Continue reading Advertisers Cash In On Online Games

Online gambling in the US seems to be a taboo subject, with 95% of online adults claiming they have never spent money playing at an online casino, while 94% say the same about multiplayer poker and 97% about betting on sports online. Despite this denial, eMarketer estimates that over $10 billion was spent on the… Continue reading US Consumers Deny Online Gambling

Freeview has announced that sales of set top boxes and integrated televisions have passed the 10 million mark, resulting in the service currently present in 6.4 million UK homes. According to the latest figures from Freeview, month on month sales of free-to-air enabled products, such as PVRs and integrated digital TVs, increased by over a… Continue reading Freeview Sales Pass 10 Million

Publishing group, Emap, has announced plans to sell its French operations and return the cash generated to shareholders, resulting in a surge in share price, up nearly 7% in today’s market. According to Emap, the decision follows a review of the group’s strategic investment priorities. The sale is expected to be completed during the first… Continue reading Emap To Sell French Operations

United Business Media (UBM) reported a year on year rise of 7.2% in full-year profit this morning, revealing plans to return more than £300 million in capital to shareholders over the next two years. Pre-tax profit for the year ended 31 December increased to £152.1 million from £141.9 million a year earlier, while revenue for… Continue reading UBM 7.2% Increase In Profits

Podcasting is continuing at an astounding pace, with eMarketer projecting it to reach between 20 and 80 million US subscribers by 2010. The expected strong performance is good news for advertisers, offering them yet another channel to reach their audience. According to eMarketer’s new Podcasting: Who’s Tuning In? report, podcasting advertising is expected to reach… Continue reading Podcasting Could Reach 80 Million US Subscribers By 2010

This Sunday will see Baileys Irish Cream become the first sponsor of The A-List, a new network radio chart show targeting adults aged 25 to 45.The sponsorship, which was negotiated by Carat, will see Baileys receive coverage for one year as the chart show is broadcast across 50 adult contemporary stations, including the Heart, Real… Continue reading Bailey’s First Sponsor For Adult Music Chart

BBC One dominated prime time viewing last night, as 6.7 million adults tuned in on average to see the last in the series of Life on Mars, the Corporation’s time travelling detective show.Facing off against the first part of ITV’s drama, Love Lies Bleeding, which drew 5.1 million on average, the BBC’s success rounds of… Continue reading BBC Scores Drama Win With Life On Mars Finale

Publishing group, Emap, has announced plans to sell its French operations and return the cash generated to shareholders, resulting in a surge in share price, up nearly 7% in today’s market.According to Emap, the decision follows a review of the group’s strategic investment priorities. The sale is expected to be completed during the first half… Continue reading Emap To Sell Off French Magazine Arm