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The online advertising industry has marked a “turning point” in its attitude to online marketing, according to Tim Armstrong, advertising sales vice president at internet giant Google, who told delegates at the Reuters Media and Advertising Summit that, after a period of trepidation, the medium is now beginning to attract sizeable investment. “The experimenting and… Continue reading Google Claims Online Ads Have Passed A ‘Turning Point’

Royal Mail is to begin a wide-reaching campaign to drive awareness and understanding of its new pricing structure, ahead of radical changes to the ways in which publishers are charged for subscription mailings.Information packs will be sent to 2,500 of Royal Mail’s publishing customers early next month, with the postal giant hoping to provide as… Continue reading Royal Mail Launches New Pricing Awareness Drive

Five has announced a deal to acquire two high profile American series from Buena Vista International Television, broadening its imported programme portfolio and promising to draw larger audiences to its peaktime screenings.The American hit Grey’s Anatomy and much-talked about new crime drama Criminal Minds have both been acquired by Five for terrestrial transmission next year,… Continue reading Five Boosts Programme Portfolio With US Imports

ITV’s I’m A Celebrity… continued to dominate primetime viewing last night, as its seemingly unstoppable run of ratings success spelled more misery for the BBC.Last night saw an average of 8.3 million adults tune in to ITV’s antipodean adventures, despite the lack of an eviction from the celebrity campsite. The BBC’s competing Life In The… Continue reading Misery For BBC As ITV Celebrities Hold High Ratings

October saw a poor month for commercial broadcasters, with their share of viewing slipping on last year’s levels. ITV1 had the largest downturn of 1.6% points.At the same time, BBC1 increased its share in both all homes and digital homes, putting pressure on the commercial broadcasters in the run up to Christmas.All ViewingOut of the… Continue reading Television Viewing Round-Up – October 2005

Last night saw success for ITV’s I’m A Celebrity…, as antique-dealing David Dickinson left the show after losing a viewer vote.The programme, aired between 9-10:30, drew an average adult audience of 8.3 million, securing a share of 38.3%. The show has held tabloid headlines over the past week, with two contestants forced to quit after… Continue reading Dickinson’s Celebrity Exit Brings Success For ITV

ITV had a steady performance this October and saw its revenue increase 1% on last year’s values, pushing the total to £176.3 million for the month. ITV launched their male-orientated digital channel ITV4 at the end of the month, with the opening night showcasing Champions League football, a re-make of Kojak and the classic film… Continue reading TV Market Round-Up – October 2005

Digital TV sales house, Digital Media Sales, has been appointed to handle ad sales for urban music station Channel U, as well as its latest offshoot, pop music channel, Fizz.Channel U showcases music from the British urban scene, making a point of championing up-and-coming homegrown acts, including Roots Manuva, Blak Twang and Roll Deep among… Continue reading Music Channels Appoint New Sales House

London’s bus sides are about to get a 21st century makeover, as Viacom Outdoor rolls out the first fleet to carry full-colour mobile digital advertising screens.The new technology will be used for the first time by online travel and lifestyle brand lastminute.com, with its digital ads being carried around central London for twelve weeks in… Continue reading Viacom Outdoor Trials High-Tech Bus Sides

Newspaper giant Daily Mail & General Trust (DMGT) this morning confirmed that its regional newspaper business, Northcliffe Newspapers, will be put up for sale, marking what finance chief Peter Williams described as a “turning point” for the company. The decision to go ahead with a sale of Northcliffe was made following a strategic review of… Continue reading Northcliffe Sale Marks ‘Turning Point’ For DMGT