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One-third of homes worldwide will be video-on-demand (VoD) enabled by 2010, generating $10.7 billion in revenues and North America and Europe are forecast to account for 86% of global on-demand revenues in 2010, with North America leading the way with a 44% share. According to a new report from Informa Telecoms and Media, by the… Continue reading VoD To Reach One Third Of Homes Worldwide By 2010

A raft of high profile programmes failed to secure victory for ITV on Saturday, as the broadcaster continually failed to top the BBC’s audiences for established prime time favourites.ITV secured victory later on in the evening, however, as the results of its earlier programmes topped those of the BBC.ITV’s X Factor was the first show… Continue reading ITV Trades Blows With BBC In Saturday Showdown

Total UK adspend is predicted to top £15 billion by 2010, with online advertising expenditure share expected to reach 10% by 2007, according OPera’s latest Economic and Media Forecast for 2006 and Beyond. OPera project total advertising spend in the UK to rise to £13.2 billion in 2006, up from £12.8 billion this year, with… Continue reading UK Adspend To Hit £15 Billion By 2010

Consumer broadband adoption is increasing at its fastest rate across most of Europe, with new research from Datamonitor expecting penetration to settle at around 60% in terms of household penetration in advanced markets.Broadband has enjoyed a surge in popularity over recent years and is now central to many service providers’ strategies, aggressive marketing techniques and… Continue reading Europe Sees Surge In Broadband Adoption

Total UK adspend is predicted to top £15 billion by 2010, with online advertising expenditure share expected to reach 10% by 2007, according OPera’s latest Economic and Media Forecast for 2006 and Beyond.OPera project total advertising spend in the UK to rise to £13.2 billion in 2006, up from £12.8 billion this year, with advertising… Continue reading UK Adspend To Hit £15 Billion By 2010

BBC2 has announced plans to be the first of the corporation’s channels to be broadcast over the internet, allowing the broadcaster to reach viewers via mobile phones and the internet.Speaking at a conference organised by Broadcast magazine, Roly Keating, controller of BBC Two claimed that the channel would be “in the front line” of launching… Continue reading BBC2 To Broadcast Online In 2006

Cinema admissions enjoyed a 7.3% year on year increase in October, with admissions for the month totalling 15.6 million, fuelled by strong offerings from UK productions and family films released during the half term break.Wallace and Gromit: The Curse of the Were-Rabbit was the nation’s clear favourite, grossing £26.2 million in October, with the five… Continue reading October Cinema Adspend Up By 7.3%

Global advertising firm, WPP and private equity firm, Hellman & Freidman are expected to withdraw from bidding for media and communications group Aegis, with the companies thought to be releasing statements claiming that Aegis has rebuffed their offers.According to reports in the Wall Street Journal Aegis turned down offers from WPP and Hellman & Freidman,… Continue reading WPP And Hellman & Freidman To Withdraw From Aegis Bid

Global advertising firm, WPP and private equity firm, Hellman & Freidman are expected to withdraw from bidding for media and communications group Aegis, with the companies thought to be releasing statements claiming that Aegis has rebuffed their offers. According to reports in the Wall Street Journal Aegis turned down offers from WPP and Hellman &… Continue reading WPP And Hellman & Freidman To Withdraw From Aegis Bid

Share of viewing for non-terrestrial channels is now over 30% for the for the first time, with 60% of households having digital television in various forms, according to the Institute of Practitioners in Advertising’s (IPA) latest Trends in Television Viewing Report. Figures for the third quarter of 2005 show that digital TV reception remains the… Continue reading Multi-Channel TV Viewing Share Hits 30%