Research and analysis firm Ipsos has announced the purchase of rival MORI in a deal worth £88 million, bringing the famous research brand under its control and renaming it Ipsos Mori.The acquisition significantly expands Ipsos’ capabilities in the UK, as well as widening its abilities in the European and global markets.MORI’s reputation is well established… Continue reading Ipsos Boost Profile With MORI Merger
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Associated Newspapers and Metro International today confirmed the creation of an Irish edition of Metro, the free morning newspaper, to be published in partnership with The Irish Times Limited.The newspaper will be launched today in Dublin, with Metro International initially owning 10%, while Associated commands 90% of the new venture’s share capital.Pending clearance from competition… Continue reading Metro Branches Out With Irish Edition
Groupe Bollore, headed by Havas chief executive and French entrepreneur Vincent Bollore, is preparing to increase its stake in Aegis, fuelling industry speculation over a possible take-over bid for the media and communications business. According to reports this weekend in the Sunday Times, Bollore intends to push his stake up to almost 20%, after increasing… Continue reading Groupe Bollore To Push Aegis Stake To 20%
During September, internet uptake and consumption was central to the media industry, with a number of reports showing strong growth for the platform and discussing the implications this has on the advertising world. Research published at the beginning of the month by online magazine, Direct claimed that marketers are shifting their adspend onto online, with… Continue reading INSIGHTanalysis: Media Healthcheck – September 2005
UK advertising expenditure is forecast to rise by 2.3% at current prices this year, with online adspend expected to lead the way in terms growth; up 39.6% according to the latest predictions from the Advertising Association’s (AA) Advertising Forecast. The figures, complied and researched by the World Advertising Research Centre (WARC), cover all media and… Continue reading UK Adspend To Rise By 2.3%
Tonight sees Channel 4 launch its second digital entertainment channel, with More4 due to begin broadcasting to Freeview, Sky and Cable households at 8pm this evening.The new channel, which will broadcast daily from 4pm to 6am after tonight’s launch, has already courted controversy, with its launch schedule including a satirical drama on former home secretary… Continue reading More4 Set For Debut Broadcast Tonight
BSkyB is to allow advertisers to sell goods directly to customers through interactive TV advertisements, with viewers able to purchase using a credit or debit card directly via their TV set.Viewers pressing red during an interactive advert will now be able to leave the broadcast stream and be taken to a specially created dedicated advertiser… Continue reading Sky Plans Purchases Through Interactive Ads
Reports this morning point to yet more upheaval for Britain’s cable industry, following ntl and Telewest’s confirmation of their merger earlier this week, with a consortium of American investors plotting a takeover bid for both companies in what could be one of the most complex private-equity transactions ever undertaken.According to the Wall Street Journal (WSJ),… Continue reading Cable Giants Face Second Takeover By US Investors
UKTV is to launch a dedicated sports channel later this month, according to reports this morning, with the name UKTV Sport being used in a soft launch next week.According to the Guardian, the new channel is the result of extra funding secured by UKTV, which has enabled the project to go ahead after years of… Continue reading UKTV To Launch Sports Channel
ITV chief executive Charles Allen was today branded as the broadcaster’s “architect of decline” in an open letter from John Billett, chairman of consulting and auditing company Billets.The letter from Billett to Campaign magazine paints the ITV boss in a very poor light, stating that his preoccupation with revenues has led to a decline in… Continue reading Allen Is ITV’s ‘Architect Of Decline’ Says Billetts Boss
