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ITV Sales has announced a partnership with Mobile Interactive Group (MIG) to create a cost effective and easy method for advertisers to link television adverts to the broadcaster’s mobile services.The new solution will use ITV’s already established 5-digit short-codes as an overlay on traditional TV advertising. Viewers will be prompted to respond to the ad… Continue reading ITV Signs Deal For Mobile Ad Tie-Ins

Digital radio broadcaster and programme producer, UBC Media, has announced that revenues for the group have continued to grow in line with expectations, with advertising revenues for its radio division up by 20% year on year for the first six months of 2005. The strong performance seen in UBC’s radio sector reflects the industry’s transition… Continue reading UBC Radio Revenues Up 20%

Worldwide digital music sales rose enough in the first half of 2005 to offset the decline in physical music sales which is damaging the music industry. Despite this, however, new figures from market research firm Synovate show that 70% of consumers in Asia download music without paying. According to Synovate, ways in which music providers… Continue reading Majority Of Music Downloads In Asia Free

In the US, traditional media looks set for a boost from online advertising, with internet retailers revealed to have plans to advertise off line this year, according to a recent survey from Shop.org/BizRate Research. The 2005 Online Holiday Mood study found that direct marketing was the most popular offline marketing tactic, with nearly two thirds… Continue reading Online Advertisers To Boost Traditional Media

Digital radio broadcaster and programme producer, UBC Media, has announced that revenues for the group have continued to grow in line with expectations, with advertising revenues for its radio division up by 20% year on year for the first six months of 2005.The strong performance seen in UBC’s radio sector reflects the industry’s transition to… Continue reading UBC Sees Radio Revenues Increase By 20%

Britain’s postage system is set for a radical change in pricing structure next year, with new Pricing in Proportion (PIP) guidelines based on item size as well as weight. Tom Wasilewski, head of publishing at Royal Mail, explains the true effects of the new guidelines on businesses, and the implications for industries such as subscription… Continue reading Pricing In Proportion

The BBC has outlined its case for a new licence fee settlement, calling for an increase of RPI plus 2.3% a year from April 2007, taking the total cost per household to £150.50 by 2013, compared with the current cost of £126.50.The increase, the Corporation claims, will help deliver the move to a fully digital… Continue reading BBC Requests Increased Licence Fee For Digital Britain

TV marketing body, Thinkbox, has announced the appointment of ITV’s director of customer relationship marketing, Justin Sampson, as its first chairman.Sampson will take up the role from 1 November, having been appointed by the Thinkbox Board to act as lead ambassador for the organisation, representing Channel 4, five, GMTV, Turner Broadcasting, ITV, Sky, ids and… Continue reading Thinkbox Appoints Justin Sampson Chairman

Reports over the weekend claim French entrepreneur and chairman of Havas, Vincent Bollore, is preparing to increase his stake in British media firm Aegis to nearly 20%, adding further credence to rumours that his Groupe Bollore will soon make an offer for purchase of the company.Bollore has been steadily increasing his stake in Aegis for… Continue reading Bollore Set To Increase Aegis Share Further

Daily Newspaper MarketQuality titles saw the only increase in readership during the six months to August, with the Guardian, Independent and Times all bucking the trend for decline to add double figure percentage growth year on year.The Guardian performed particularly well, adding 23.4% year on year. The newspaper will be expecting similarly positive figures in… Continue reading NRS National Newspaper Round-Up: August 2005