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Interactive television and the implications for advertisers were discussed yesterday at the MediaTelINSIGHT TV Technology seminar, in conjunction with the MediaGuardian, with the panellists all asserting the importance of the new medium for capturing potential audiences. The panellists agreed that interactive advertising was becoming an increasingly important part of the media mix, with its engaging… Continue reading iTV Captures TV Viewers

Television marketing body, Thinkbox, has appointed several high-profile media figures to its board, with Justin Sampson, head of strategic sales at ITV; Nick Milligan, managing director of Sky Media and James Wildman, executive sales director at ids all lending their expertise to the organisation.Also joining the board is Simon Cox, vice president of UK advertising… Continue reading Thinkbox Bolsters Board With Senior Appointments

Internet protocol video services in the Asia Pacific are increasing in popularity and forecasted to rise by nearly 80% annually through 2010, with the market’s revenues predicted to reach $4.2 billion by 2010, according to a new report from In-Stat. The new Asia Pacific IP-Based Video Service Market Analysis expects China, Japan, Indian and South… Continue reading Asia Pacific To See IP Reach $4.2 Billion By 2010

According to press reports this afternoon, GCap Media has made further staff redundant from its London-based Capital FM todayThe job losses follow the resignation of chief executive and former Capital Radio boss, David Mansfield, who announced his decision to leave the company last month. The radio boss will step down from his position in January… Continue reading Further redundancies reported at GCap

Speaking at the MediaTelINSIGHT TV Technology Seminar, held in association with MediaGuardian, a panel of industry experts discussed the top issues in the television technology marketplace and their implications for the advertising world.The panel, chaired by Steve Busfield, media editor, Guardian Unlimited, was formed of Tess Alps, chairman of PHD; Nigel Foote, managing partner at… Continue reading Majority Of Viewers Still Watch Live TV Despite PVR Uptake

The BBC has begun the second stage of testing for its online TV service, recruiting 5,000 trialists to evaluate the service and provide usage data ahead of a full roll out in the near future.The service, which was first announced by the Corporation in May, will allow users to view television programmes and listen to… Continue reading BBC Enters Second Phase Of Web TV Trial

ITV’s director of programmes Nigel Pickard has decided to continue his role with the broadcaster following a week of soul searching to consider his place after the firm’s management reshuffle.Pickard is reported to have taken last week to consider his position with ITV following Granada chief executive Simon Shaps’ appointment as his superior (see Desmond… Continue reading Pickard Sticks With ITV Following Reshuffle

Large format outdoor media contractor, Ocean Outdoor, has hired Mark Wilkinson as its first sales director following what the company claims has been an “excellent first year.”The appointment sees Wilkinson leave his current position as sales director at media publishing company Job Opportunities to take charge of sales at Ocean and further build the department.Wilkinson… Continue reading Expanding Ocean Outdoor Hires Sales Director

Media buying firm Aegis has confirmed that preliminary discussions over merger possibilities have been held with “more than one” potential bidder, casting further doubt French firm Publicis’ chance of success in securing a swift takeover proposition. Aegis, which owns media buying firms Carat and Vizeum, said in a statement this morning that “representatives and advisers… Continue reading Aegis Confirms Rival Bids For Takeover

WPP has joined the growing list of businesses interested in acquiring media buying group Aegis, with the company reportedly considering a bid for the British firm’s research arm. Meanwhile, French entrepreneur Vincent Bollore has further increased his stake in the company, fanning the flames of speculation surrounding his intentions, and securing 12.63% of the firm… Continue reading Bollore Raises Stakes As WPP Shows Interest In Aegis