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High class car firm Rolls-Royce has turned to Five for its first ever terrestrial sponsorship deal, signaling that the broadcaster, once famously described as a platform for “football, films and fucking,” has shed its downmarket image.The deal will see Rolls-Royce support Five’s broadcast of the 2005 Royal Institution Christmas Lectures, which serve as a forum… Continue reading Five Sheds Lowbrow Image With Rolls Royce Deal

ITV’s Doc Martin performed well for the broadcaster last night, administering a healthy dose of ratings success and topping the ever-popular I’m a Celebrity…The light-hearted drama staring Martin Clunes drew an average adult audience of 8.1 million, following the latest from the broadcaster’s celebrity campsite, which was watched by 7.7 million.A second I’m A Celebrity… Continue reading Doc Martin Keeps ITV In Rude Health

Reports this morning claim a new round of job cuts is being undertaken by newspaper giant Trinity Mirror, with around 750 workers facing redundancy from its regional and national titles.The claims, made by the Independent this morning, assert that Trinity is seeking personnel cuts of between 5% and 7% across its 11,000 strong workforce. Around… Continue reading Trinity Mirror Staff Face Nation-wide Job Cuts

Specialist magazine firm, Future, has secured the licence to create the official Nintendo magazine in the UK, positioning the publisher to capitalise on the company’s forthcoming games console, the Nintendo Revolution.The exclusive licence builds on the successful relationship Future already has with Nintendo in mainland Europe, as the publisher of the French and Italian editions… Continue reading Future Scoops Official Nintendo Publishing Rights

Media giant WPP has announced the purchase of the majority share in Direct.com, a leading provider of integrated marketing communications services, through its operating company RMG Connect Worldwide. Founded in 1997, Direct.com provides a wide range of integrated marketing services including direct marketing and consulting, Web technology development and merchandising from its offices in Miami.… Continue reading WPP Snaps Up Direct.Com To Extend Tech Expertise

Royal Mail is to begin a wide-reaching campaign to drive awareness and understanding of its new pricing structure, ahead of radical changes to the ways in which publishers are charged for subscription mailings.Information packs will be sent to 2,500 of Royal Mail’s publishing customers early next month, with the postal giant hoping to provide as… Continue reading Royal Mail Launches New Pricing Awareness Drive

Five has announced a deal to acquire two high profile American series from Buena Vista International Television, broadening its imported programme portfolio and promising to draw larger audiences to its peaktime screenings.The American hit Grey’s Anatomy and much-talked about new crime drama Criminal Minds have both been acquired by Five for terrestrial transmission next year,… Continue reading Five Boosts Programme Portfolio With US Imports

ITV’s I’m A Celebrity… continued to dominate primetime viewing last night, as its seemingly unstoppable run of ratings success spelled more misery for the BBC.Last night saw an average of 8.3 million adults tune in to ITV’s antipodean adventures, despite the lack of an eviction from the celebrity campsite. The BBC’s competing Life In The… Continue reading Misery For BBC As ITV Celebrities Hold High Ratings

October saw a poor month for commercial broadcasters, with their share of viewing slipping on last year’s levels. ITV1 had the largest downturn of 1.6% points.At the same time, BBC1 increased its share in both all homes and digital homes, putting pressure on the commercial broadcasters in the run up to Christmas.All ViewingOut of the… Continue reading Television Viewing Round-Up – October 2005

Cable operator Telewest has become the first of the country’s broadcasters to launch high definition (HD) services, rolling out several channels of vastly improved quality to an initial audience of around 400 customers.The company now offers free HD programmes from BBC Worldwide, including Pride, The Blue Planet and Wild Weather. Movies will also be made… Continue reading Telewest First To Launch HDTV Services