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Media buying firm Aegis has confirmed that preliminary discussions over merger possibilities have been held with “more than one” potential bidder, casting further doubt French firm Publicis’ chance of success in securing a swift takeover proposition. Aegis, which owns media buying firms Carat and Vizeum, said in a statement this morning that “representatives and advisers… Continue reading Aegis Confirms Rival Bids For Takeover

WPP has joined the growing list of businesses interested in acquiring media buying group Aegis, with the company reportedly considering a bid for the British firm’s research arm. Meanwhile, French entrepreneur Vincent Bollore has further increased his stake in the company, fanning the flames of speculation surrounding his intentions, and securing 12.63% of the firm… Continue reading Bollore Raises Stakes As WPP Shows Interest In Aegis

Speaking at the MediaTelINSIGHT TV Technology Seminar, held in association with MediaGuardian, a panel of industry experts discussed the top issues in the television technology marketplace and their implications for the advertising world. The panel, chaired by Steve Busfield, media editor, Guardian Unlimited, was formed of Tess Alps, chairman of PHD; Nigel Foote, managing partner… Continue reading Majority Of Viewers Still Watch Live TV Despite PVR Uptake

Media buying firm Aegis has confirmed that preliminary discussions over merger possibilities have been held with “more than one” potential bidder, casting further doubt on French firm Publicis’ chance of success in securing a swift takeover proposition.Aegis, which owns media buying firms Carat and Vizeum, said in a statement this morning that “representatives and advisers… Continue reading Aegis Confirms Rival Bids For Takeover

GCap’s London-based indie station Xfm has backtracked on its denials yesterday that drivetime host Lauren Laverne is to scoop its high profile Breakfast Show, confirming this morning that she will succeed outgoing Christian O’Connell within weeks.The move will make Laverne the Capital’s only female breakfast host, as station newcomer Lucio takes the reigns of her… Continue reading GCap Backtracks To Give Laverne Xfm Breakfast

Britain’s mobile internet services are coming of age. With more handsets than residents, the UK leads the way in mobile technology, although advertising to this increasingly mature sector requires specific strategies. Nick Wiggin, chairman of the Mobile Marketing Association, explains the hurdles faced by marketers in tackling the growing mobile sector…It was interesting to see… Continue reading Mastering Mobile Markets

WPP has joined the growing list of businesses interested in acquiring media buying group Aegis, with the company reportedly considering a bid for the British firm’s research arm.Meanwhile, French entrepreneur Vincent Bollore has further increased his stake in the company, fanning the flames of speculation surrounding his intentions, and securing 12.63% of the firm.WPP’s interest,… Continue reading Bollore Raises Stakes As WPP Shows Interest In Aegis

Video search engine Blinkx has become the latest operator to provide personalised web TV feeds to users, launching its My Blinkx.tv service with the potential to deliver thousands of hours of user generated content.The move echoes that of others in the field, such as Google which unveiled its plans to amass an online library of… Continue reading Video Search Engine Offers ‘Personalised TV’

Chrysalis has revamped the daytime line-up of its talk-based radio station, LBC 97.3FM, in an effort to outdo regional competition from the BBC and extend its listenership.The move, unveiled by the station’s new managing director, David Lloyd, kicks in this month to see comedian Iain Lee move from his current late night weekend slot to… Continue reading Chrysalis Revamps LBC Line Up To Compete With BBC

Aegis has acquired Hungary’s leading digital agency, Kirowski Rt; for a total cash consideration of up to €10 million, payable over four years. Kirowski will become part of the media communications company’s digital network, Isobar, bringing with it an impressive client list, including, Hungarian Telekom MOL Group, Nestle and Renault. The agency provides clients with… Continue reading Aegis Extends Digital Reach In Europe