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Interactive television and the implications for advertisers were discussed yesterday at the MediaTelINSIGHT TV Technology seminar, in conjunction with the MediaGuardian, with the panellists all asserting the importance of the new medium for capturing potential audiences.The panellists agreed that interactive advertising was becoming an increasingly important part of the media mix, with its engaging properties… Continue reading Interactive TV Captures TV Viewers

Britain’s newly consolidated cable firm, formed from ntl and Telewest, is reportedly preparing a bid to unsettle BSkyB’s dominance of Premiership football coverage.The company, which announced its merger earlier this week (see Cable Giants Tie Up To Tackle Sky), will reportedly compete for the post-2007 broadcast rights when they are auctioned next year.The European Commission… Continue reading Cable Giants Set To Make Premiership Bid

The first mobile operators are beginning to offer fully fledged internet services to customers on the move, opening up a wide range of possibilities for online advertisers and content providers.The first such move was made by mobile firm O2 last week. The company’s adoption of Japanese firm NTT DoCoMo’s i-mode technology allows customers in Ireland… Continue reading Britain Wakes Up To Mobile Web Services

The television market in the Asia Pacific is one of the largest in the world, with eMarketer showing that China alone accounts for over a third of all television households worldwide. According to eMarketer, digital technology, industry consolidation and continued economic growth are transforming the television sector in the Asia Pacific region, with the area… Continue reading Asia Pacific Leads TV Market

JupiterResearch’s latest Paid Search and Services Forecast 2005-2010 showed that almost two-thirds of adult internet users still claim they will not pay for content to avoid online advertising. However, the report showed that 31% of the respondents did pay for some form of online content, up by 5% compared to the same time last year.… Continue reading Paid Search To Hit $8.9 Billion In 2010

The MediaTel INSIGHT TV Technology Seminar, held yesterday in association with MediaGuardian, identified six main areas in terms of new emerging television technologies. Personal video recorders (PVRs), video on demand (VoD), high definition television (HDTV), interactive TV (iTV), internet protocol TV (IPTV) and mobile TV were all shown to be increasing in importance in the… Continue reading Emerging Technologies In The TV Marketplace

Speaking at the MediaTelINSIGHT TV Technology seminar, held yesterday in conjunction with the MediaGuardian, Rahul Chakkara, Head of BBCi, outlined some of the Corporation’s new devices leading the way in interactive television. Chakkara started by discussing three main trends identified by the BBC in consumer television viewing in relation to personal video recorder (PVR) usage.… Continue reading BBC Leads TV Technology Market

Interactive television and the implications for advertisers were discussed yesterday at the MediaTelINSIGHT TV Technology seminar, in conjunction with the MediaGuardian, with the panellists all asserting the importance of the new medium for capturing potential audiences. The panellists agreed that interactive advertising was becoming an increasingly important part of the media mix, with its engaging… Continue reading iTV Captures TV Viewers

Internet protocol video services in the Asia Pacific are increasing in popularity and forecasted to rise by nearly 80% annually through 2010, with the market’s revenues predicted to reach $4.2 billion by 2010, according to a new report from In-Stat. The new Asia Pacific IP-Based Video Service Market Analysis expects China, Japan, Indian and South… Continue reading Asia Pacific To See IP Reach $4.2 Billion By 2010

Havas has distanced itself from chief executive Vincent Bollore’s comments surrounding a possible takeover of media group Aegis, clarifying that the French entrepreneur was speaking in his capacity as chief executive of Groupe Bollore, and not as head of Havas.However, Havas refused to rule out its own approach for Aegis, stating only that Bollore’s comments… Continue reading Havas Distanced From Bollore/Aegis Rumours