More Uk articles

The first dedicated Xbox 360 magazine hits newsstands this week, despite the games console it covers still being months away from sale in Britain.360 magazine is published by Bournemouth-based Imagine Publishing and aimed at serious gamers in the 24-35 age bracket. Imagine claims its target audience are a discerning bunch, who “appreciate the Xbox 360’s… Continue reading New Xbox Title Targets Older Gaming Demographic

Mark Howe, managing director of interactive digital sales (ids), the advertising sales house of Flextech Television, is to leave the company after almost 13 years to pursue new challenges.In his role as managing director, Howe was instrumental in breaking new ground, both in advertising sales and creative initiatives.Commenting on his departure, Lisa Opie, managing director… Continue reading Howe Steps Down As ids Managing Director

Global advertising group, WPP, is expected to report an upturn in profits resulting in a boost in confidence in the media sector. According to industry speculation the group will reveal, at the end of the week, an increase of 25% in its profits for the first half of 2005, reaching £250 million. Revenues for WPP… Continue reading WPP Expected To Reveal Upturn In Profits

Quality and value of services are more significant drivers of customer retention than the number of channels and digital features offered, according to a new survey from TNS Media Research. The study looks into the key factors in customer loyalty, questioning 2,500 consumers of the USA’s largest cable and satellite providers on a range of… Continue reading Digital TV Customers Look For Quality And Value In Providers

Consumers are twice as likely to buy a product as a result of seeing a television commercial than they are after seeing a product in branded entertainment, according to new research from FIND/SVP. The study showed that 52% of viewers claimed they would buy a product after being exposed to a television commercial, while said… Continue reading TV Commercials Sell More Products

BSkyB has announced the line up of channels to be included in its high-definition services, due to be launched early next year.The new service will offer a Sky Sports channel, Sky One, Artsworld, a Sky Box Office channel and two Sky Movies screens from launch, allowing viewers to enjoy a wide variety of programming with… Continue reading Sky Announces HDTV Channel Line Up

The digital marketing group of the IPA, IPA/DMG has announced its full support for the work of JICWEBS and ABC ELECTRONIC, in continuing to drive forward the development of industry agreed standards for the measurement of electronic media.JICWEBS and ABC ELECTRONIC recently undertakook a review of the guidelines for ad serving, working closely with IAB… Continue reading IPA Supports JICWEBS And ABC ELECTRONIC Work

The majority of titles in the UK’s gaming market saw declines in the six months to June, with only a handful of titles making an increase in sales.Future’s Edge magazine put in a good performance adding 13.2% to its circulation year on year. The title now commands sales of 28,790. The publisher’s Official UK Xbox… Continue reading ABC Results Jan-Jun 2005:Edge Magazine Bucks Gaming Slump

The latest ABC results saw mixed results for the TV listings sector, with several of the nation’s most established titles suffering circulation decreases, while new market entrant TV Easy managed to make a good impression in its first three months of publication.The new compact listings title from IPC reported a respectable circulation of 340,018 in… Continue reading ABC Results Jan-Jun 2005:TV Gives Mixed Results, While Gossip Continues Growth

The nation’s home interest market saw mixed results in the six months to June, with the majority of publications showing decline year on year in the latest ABC results.Homebase Ideas currently sits at the top of the table, despite dropping by 10.8% year on year, with a circulation of 399,348, while its closest rival, IPC’s… Continue reading ABC Results Jan-Jun 2005:Home Interest Sees Mixed Bag From ABCs