The PPA has announced plans to undertake a retail marketing campaign targeting retailers, wholesalers and consumers, aiming to increase magazine sales at the newsstand.The next few months will see the PPA meet new retail buyers to provide them with an information source enabling new buyers to understand the unique relationship magazines have with readers.The scheme… Continue reading PPA To Target Retail Marketing Campaign
More Uk articles
Satellite giant, BSkyB is expected to announce the £150 million take-over of broadband supplier, Easynet Group, this week making a direct rival in the broadband market to BT Aol and Wanadoo, according to a report in the Sunday Telegraph.The deal will give BSkyB the ability to offer “triple play” services to its customers, offering them… Continue reading BSkyB Expected To Take-Over Easynet Group
Douwe Egberts and Philips have teamed up to maximise consumer awareness of the Senseo coffee pod system through a multi-faceted direct media deal with ITV worth £7 million.The first phase of the agreement will see sponsorship of ITV’s new six-part comedy drama All About George and on line sponsorship of the chat show Parkinson.The All… Continue reading Douwe Egberts and Philips Team Up
Emap this morning announced the £140 million purchase of online research firm Worth Global Style Network (WGSN), a specialist in the retail industry, bolstering the media giant’s research arm.WGSN is “the leading international online source of fashion and apparel intelligence in the retail sector”, Emap explained this morning, stating that the company’s high value information… Continue reading Emap Expands Research Arm With Fashion Specialist
Daily Newspaper MarketThe latest ABC results for the daily newspaper market in September showed the Guardian’s new Berliner format enjoying an increase of 7.4% in its circulation year on year, with the quality daily market overall enjoying a healthy performance during the month.The mid and popular market, however, was not so optimistic, with declines in… Continue reading ABC National Newspaper Round-Up – September 2005
The latest ABC results show the Guardian‘s new Berliner format increasing sales during its first month of publication, with the paper adding 7.4% to its circulation year on year in September.The title, which now commands a circulation of 404,187, put its rivals to shame last month, with the new reduced-size format scoring a circulation increase… Continue reading Guardian Sees Sales Rise With Berliner
Reports this morning claim satellite giant BSkyB is considering a bid for telecoms operator OneTel, a move which would extend the broadcaster’s reach into the communications and online business, allowing for triple play internet and telephone services to accompany the company’s current TV offering.OneTel is currently up for sale by owners Centrica PLC, with a… Continue reading Sky Mulling Bid For Telecoms Firm OneTel
Internet advertising expenditure in the UK reached £490.8 million in the first half of 2005 and is predicted to exceed the £1 billion mark by the end of this year, according to new figures from the UK Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).According to the study, online revenues increased by 62.3% for the first… Continue reading UK Online Adspend To Pass £1 Billion
A bidding war for control of media buying agency Aegis now looks inevitable, following confirmation this morning that WPP is considering a bid for the company, with its main interest in the Synovate market research operation.Martin Sorrell, chief executive of WPP, confirmed that his company is considering a joint bid with American private equity firm… Continue reading WPP Confirms Interest In Aegis Research Arm
IPC Advertising has announced two key appointments within the its central trading teams, promoting Matt Downs from his position as publisher of fashion monthly In Style to director of corporate key accounts and appointing Antony Marcou, currently business development manager, as head of corporate business development.Both Downs and Marcou will report directly to ad director… Continue reading IPC Appoints New Ad Bosses To Trading Teams
