Online advertising networks account for one in five display ad buys, with advertising revenues for the medium predicted to rise to £57.1 million in 2005, up from the £41.7 million generated in 2004. According to a new report from internet marketing publisher, E-consultancy, online advertising networks will enjoy significant double-digit growth during 2005, as the… Continue reading Online Ad Networks Enjoy 20% Of Display Ad Buys
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Media spending looks set to pass the $1 trillion mark in the US in 2008, as the communications industry increases at a 6.7% annual growth rate. According to the Communications Industry Forecast by Veronis Suhler Stevenson, in 2009, the average consumer will spend 10 hours a day with media, particularly DVDs and the internet. The… Continue reading US Media Spend To Pass $1 Trillion In 2008
The BBC has suffered its second high-profile internet leak this year, with tomorrow night’s episode of Extras, featuring Hollywood actor Samuel L Jackson, already appearing on file sharing networks.The BBC is believed to have launched an investigation into the slip-up, which echoes the leaking of Dr Who‘s first episode earlier this year.Extras, the creation of… Continue reading Extras Leak Sparks Second BBC Piracy Investigation
GCap Media has promoted Kirk Vallis to become its new head of network sales, replacing Ed Chalmers who was promoted to become head of agency sales last week (see GCap Promotes Chalmers To Head Of Agency Sales).The new role will see Vallis take responsibility for selling GCap’s national networked products, including newslink and hit40uk. In… Continue reading GCap Promotes Vallis As Network Sales Head
Mobile content specialist Mowave has established Dennis Publishing’s Maxim Mobile as the worlds most widely distributed men’s lifestyle brand via mobile phones, with the service now available on over 28 operators worldwide.The Maxim Mobile site provides a wide range of men’s editorial content on a subscription basis, as well as offering downloadable items such as… Continue reading Maxim Now Largest Men’s Mobile Brand
IPC has secured iconic indie band Oasis to promote the latest issue of music weekly, NME, with the magazine carrying a one-off CD featuring tracks selected by the band, as well as an exclusive live track from Oasis themselves.Explaining the promotion, Conor McNicholas, editor of NME, said: “It’s great to be able to offer another… Continue reading NME Partners Oasis For Covermount Promotion
ITV is to launch a dedicated children’s TV channel within six months, although a name for the new service has yet to be decided.The channel, which will be available on all digital platforms, will feature ITV’s existing slate of children’s programming, comprising originally produced drama, entertainment, animation, factual and pre-school programming.The channel will also expand… Continue reading ITV To Launch Children’s Channel Within Six Months
ITV saw its share price slip to a seven-week low yesterday, as the mounting pressure from declining viewing share and analyst pessimism drove investors away from the company.Closing at 115½p, ITV’s price will be further impacted by Citigroup, a leading stockbroker, downgrading the broadcaster to its Sell roster.Citigroup’s decision is due mainly to ITV’s declining… Continue reading ITV Shares See Seven Week Low As Investors Lose Faith
Virgin Radio is to extend its digital portfolio next month with the launch of a new station, aimed at a youth audience and playing only the newest guitar-based music.Virgin Radio Xtreme aims to bring the “best bands and newest releases” to the nation through Sky, DAB digital radio and online at www.virginradioxtreme.co.uk.Explaining the launch, Paul… Continue reading Virgin To Launch Third Digital Station Next Month
Emap has signed former GMTV host Eamonn Holmes to front his own three-hour show on Magic 105.4 between 4pm and 7pm on Sunday evenings.The move will see Holmes bring his “easy Irish charm” to listeners across the UK, with his favourite tracks from a vast catalogue of new and old music available through FM in… Continue reading Emap Signs Holmes To Front Magic 105.4 Show
