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The worldwide creative chief of advertising and media services agency, Publicis, is reported to be leaving the agency to start a non-advertising business in a joint venture with his current employer. David Droga has declined to provide any details about the new company or his partners, other than to say they are not from the… Continue reading Publicis Creative Chief To Start New Company

Merrill Lynch, predicts that online travel agency revenues will rise by 19% in 2005, reaching $27.7 billion. The analyst claims that online travel sales are winning a larger share of the overall travel market, accounting for nearly 30% of the total this year, up from 25% in 2004 and 21% in 2003. According to Merrill,… Continue reading Online Travel Revenues To Rise By 19% In 2005

Interactive TV advertising is becoming increasingly important for branding campaigns, with research carried out by IDS claiming that dedicated advertiser locations (DALs) are the most popular format, with 29% of respondents saying that DALs achieved the best results. In May, IDS conducted a online survey looking into industry opinion on interactive television advertising and found… Continue reading Interactive TV Advertising Increases In Importance

The digital marketing group of the IPA, IPA/DMG has announced its full support for the work of JICWEBS and ABC ELECTRONIC, in continuing to drive forward the development of industry agreed standards for the measurement of electronic media.JICWEBS and ABC ELECTRONIC recently undertakook a review of the guidelines for ad serving, working closely with IAB… Continue reading IPA Supports JICWEBS And ABC ELECTRONIC Work

The majority of titles in the UK’s gaming market saw declines in the six months to June, with only a handful of titles making an increase in sales.Future’s Edge magazine put in a good performance adding 13.2% to its circulation year on year. The title now commands sales of 28,790. The publisher’s Official UK Xbox… Continue reading ABC Results Jan-Jun 2005:Edge Magazine Bucks Gaming Slump

Britain’s men’s magazines continued to see a fierce battle for supremacy in the six months to June, with the latest ABC figures providing year on year analysis of the market’s newest entrants, weekly titles Nuts and Zoo.The new statistics show IPC’s Nuts retaining its lead over Emap’s Zoo, with a total circulation of 304,751. However,… Continue reading ABC Results Jan-Jun 2005:Mens Weeklies See Strong Increases

European regulations surrounding the unbundling of local looped telephone networks is hampering the development of next-generation broadband networks, according to the Fibre-to-the-home (FTTH) Council of Europe.The FTTH claims that recent uncertainty over Euro-regulations has discouraged investment in high-speed networks, although representatives from telecoms regulatory bodies in the EC, UK, France and the Netherlands claimed last… Continue reading Euro Regulations Stifle Broadband Growth

The women’s weekly market saw several downturns year on year during the six months to June, with only a handful of titles fending off negative percentage growth.Worst hit was Lady magazine, shedding 10.5% of its circulation year on year to total 34,582. However, several high profile titles were also impacted by the downturn, as IPC’s… Continue reading ABC Results Jan-Jun 2005:New Launches Boost Women’s Weeklies

The notoriously fickle teenage market saw a large number of titles suffering negative circulation growth in the six months to June, with only Emap’s Bliss managing to buck the trend for decline.The title added a respectable 7.4% to its circulation year on year, which now totals 276,253. The title, which underwent a revamp in the… Continue reading ABC Results Jan-Jun 2005:Bliss Looks Hopeful In Struggling Teen Sector

Publishing group, United Business Media (UBM), has bought three online and events companies for $56.5 million, adding on to its existing industry businesses. The company has acquired online publishing, live events and research/analysis group, Light Reading Inc for $24 million, US chemicals events business Informex for $24 million and online electronics business media platform TechOnLine… Continue reading UBM Buys Extends Online And Events Reach