Hachette Filipacchi UK’s new Psychologies magazine launches tomorrow, offering readers a glossy insight into the lives of “Third Wave Women”, with editorial reflecting a female reader whose needs are not currently met by other women’s magazines.The magazine is the first to create a new “Positive Living” section and gives readers a barrage of features on… Continue reading Hachette’s Psychologies Launches Tomorrow
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The BBC has announced plans to trial electronic labelling of programmes to protect viewers using its online services from inappropriate content.The move, which comes ahead of the launch of the Corporation’s on-demand software, MyBBCPlayer, will protect those viewing online programme streams through passwords for ‘challenging’ content, featuring strong language, scenes of a sexual nature or… Continue reading New Ratings System To Protect BBC Online Viewers
Teen magazine Sugar has signed cosmetics company, Rimmel, for the fifth consecutive year as the headline sponsor of the annual Sugar/Rimmel London Model Competition.The event takes place in seven major shopping centres across the nation during October 2005, with thousands of girls nation-wide receiving the opportunity to meet the world’s top model scouts and celebrities.Six… Continue reading Rimmel To Sponsor Sugar’s Model Competition
Virgin Radio has signed madcap comic Vic Reeves to its schedule in his own night-time slot, following a successful stint as stand in presenter for Suggs’ Party Classics show.The legendary comedian will front his own show every Wednesday and Thursday night between 7 and 10pm, starting from 21 September.The new show promises a mix of… Continue reading Reeves Joins Virgin Radio Line Up
H.Bauer Publishing has announced that women’s magazine Take a Break is to embark on a new multi-million pound TV advertising campaign created by Mustoes.The multi-million TV ad campaign for Take a Break starts tomorrow, staring Emma Chambers of Vicar of Dibley fame in eight, ten second spots. The ads will appear on ITV, Channel 4… Continue reading Take a Break Launches Multi-Million Pound Ad Push
Media communications and market research group, Aegis, reported a 14% increase in revenue for the six months to June 30th, reaching £389.0 million, up from £338.9 million this time a year ago. Half-year profit for the group rose to £35.6 million from £35.4 million a year earlier, helped by strong growth in its market research… Continue reading Aegis Reports 14% Increase In Revenues For First Half Of 2005
Global advertising agency, WPP, has acquired a majority stake in iPR Asia Holdings Limited (‘iPR’) a leading financial public relations agency, further extending the Group’s strategy of developing its networks in important and faster growing markets and sectors. iPR will be integrated into WPP’s public relations and public affairs network company Ogilvy Public Relations Worldwide,… Continue reading WPP Extends Reach In Asia
Media communications and market research group, Aegis, has announced the acquisition of Australian company, Market Equity, adding the business to its international market research arm, Synovate. The £11.7 million deal will see Synovate quickly integrating Market Equity into its global network, giving existing clients in Australia immediate access to all Synovate research solutions and to… Continue reading Aegis Strengthens International Hold
UK market research firm, Taylor Nelson Sofres (TNS) has reported an increase in pre-tax profit for the six months to June 30, rising to £35.9 million from £32.4 million compared to the same time last year. Revenues for the group enjoyed a year on year increase of 3.1% reaching £460 million, up from £446 million,… Continue reading TNS Reports Profit Of £35.9 Million For First Half Of 2005
Mobile television has a small but dedicated segment of consumers who are forecast to drive the early market for video content and live TV services on portable and mobile platforms, according to a new survey from Parks Associates. The Mobile Entertainment Platform and Services report found that out of more than 2,000 US internet users… Continue reading Mobile TV Consumption Driven By Dedicated Users
