Nearly 10% of all television commercials in the US will be skipped by 2009, resulting in advertisers losing $6 billion worth of commercial impacts, according to a new study from consulting firm, Accenture. Due to the impact of personal video recorders (PVRs), the research claims that nearly 10% of all households in the US will… Continue reading US Advertisers To Lose 10% Of Commercial Impacts By 2009
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Britain’s first public mobile TV service will go live this month, with Orange providing customers on its 3G network with access to a dedicated channel covering the Glastonbury music festival.The company’s customers will be able to access exclusive footage from this year’ Festival as part of its TV-on-the-mobile service.Additional content, such as artist interviews, festival… Continue reading Orange Tunes In Mobile TV For Festival Coverage
TV marketing body, Thinkbox, has revealed details of its “Creativity Within the Spot” showcase due to be demonstrated at The Thinkbox Experience, an exhibition-style event illustrating how new technologies, imaginative planning and creative excellence can forge new types of advertising formats and ideas.The show will feature personal contributions from key industry figures, attempting to address… Continue reading Thinkbox Lines Up Top Names For Ad Experience
BSkyB took its first tentative steps towards unveiling its high definition (HD) TV service yesterday, as its consumer website briefly went live, offering a sneak peak of what lies in store for customers when roll out begins next year.The site, which will soon launch in full at www.sky.com/hd, gave information on the new service, which… Continue reading Sky Gives Sneak Peak Of HDTV Launch
Channel 4 will tonight place three new housemates in to the Big Brother house in an attempt to boost the show’s performance and provide more gripping TV following three consecutive female evictions.The identities of the show’s new contestants will be revealed live at 10pm, following the eviction of either Tory speech writer Derek, or Italian,… Continue reading Channel 4 Plans New Housemates To Boost Big Brother
IPC’s music weekly, NME, will this year double its coverage of the world-famous Glastonbury festival, printing two special editions of the magazine to cover the event, in an effort to cash in on the concert, and the festival season as a whole.The first issue provides readers with a mammoth 16-page Glasto-Goer’s Guide to the Universe,… Continue reading NME Cashes In On Festivals With Double Glastonbury Coverage
ITV has announced plans to invest at least £15 million into new male-focused channel, ITV4, aiming to fill the channel with American imports to compete against rivals Channel 4, Five and Sky One.Although there is no set date, it is thought that the broadcaster will launch the new free-to-air channel across Sky, Freeview and cable… Continue reading ITV Invests £15 Million In Male-Orientated ITV4
New technology has been demonstrated by Internet Protocol (IP) TV and telecoms specialists Alcatel, Broadcom and France Telecom which will enable High Definition (HD) TV broadcasts to be streamed over existing broadband networks, boosting capacity through new compression techniques.The new technology made its debut at the French Open Tennis Tournament at the Roland Garros Stadium… Continue reading New Technology Promises Higher Quality IPTV
Virgin Radio has hailed the launch of its mobile internet radio service as a success, after nearly 500,000 listening hours were clocked up within the first two days of operation.The service, which allows listeners to tune into Virgin’s flagship station, as well as digital spin-off stations Virgin Radio Classic Rock and Virgin Radio Groove, works… Continue reading Virgin Hails Success Of Mobile Internet Radio
Worldwide broadband lines reached 164 million as of 31 March 2005, an increase of 52 million lines since March 2004, adding 28 million lines in the last six months, according to broadband analysis company, Point Topic. The new figures show the US retaining its position as the world’s largest broadband country achieving 36.5 million lines,… Continue reading Global Broadband Lines Reach 164 Million
